Globe Telecom’s Piracy vs Piracy campaign has been shortlisted in the Digital Content Placement category of Spikes Asia Awards 2018; and the Tech and Telecommunications Campaign category of Boomerang Awards 2018.
Spikes Asia Awards is Asia Pacific’s accolade for excellence in creative communications, celebrating the very best in creativity across the region. On the other hand, the Internet and Mobile Marketing Association of the Philippines created Boomerang Awards in 2008 to honor Philippine advertisers and agencies whose campaigns and programs exemplified digital marketing effectiveness.
Through Publicis JimenezBasic, the creative agency behind the campaign, Globe successfully curated appropriate content and utilized innovative ways to demonstrate its antipiracy stance with the help of social-media platforms.
“This recognition shows that we are on the right track in our education campaign to protect our customers, our partners, and our network from illegal content consumption and the dangers that come with it,” said Yoly Crisanto, Globe senior vice president for Corporate Communications. “As we lead the digital transformation in the Philippines, we want to help stop the practice of illegal streaming and downloading of videos and other content forms, which hurt the entertainment industry and may also hurt the public through malicious software attacks.”
The Piracy vs Piracy campaign hijacked platforms used for piracy and turned them into tools versus piracy. Globe released 10 local films as illegal downloads and streams on torrent sites, and free movie pages and streaming at the Metro Manila Film Festival, where incidences of local film piracy usually increases.
The Piracy vs Piracy campaign is part of the #PlayItRight advocacy campaign of Globe to encourage its customers and the public to play content from legal sources and protect the copyright of its global partners while the network, products and services are ensured safe.