GenieTech closes agreement with Indonesian retail giant

HOMEGROWN company Genie Technologies Inc. (GenieTech) bagged a deal for the rollout of its omnichannel solutions to the retail distribution system of Indonesian firm Kanmo Group in a bid to provide quality customer experience.

“Our team is more than excited for this project. From our end, we look forward to supporting Kanmo Group’s vision and digital journey through this partnership,” said Mahesh Gopinath, COO of GenieTech.

Claiming their nondisclosure agreement with Kanmo, the company did not divulge any amount when pressed on the project cost.

GenieTech told the BusinessMirror their new client is a retail giant in Indonesia, the most populous Muslim nation in the world.

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This project is aimed at accelerating the latter’s productivity by upgrading its current platform in integrating retail tools and application using Retail Pro Prism that gives control and flexibility in tailor-fitting the product to the business needs, processes and brand.

Kanmo Group Omnichannel Director Bhavin Patel said their company recognizes the booming e-commerce market in Southeast Asia.

This development is encouraging for online retail players like them to build an omnichannel that puts seamless customer experience at the center, whether live or offline.

“To truly yield from our omnichannel strategy, the group has to look just beyond engaging customers through offline and online means. When you look at the customer behavior in Southeast Asia, you will know that people love creating ‘basket’ online. However, they still prefer doing the actual purchase in physical stores instead,” the executive said.

“We want to enable our customers to walk in stores where they can collect and check out the basket they created by communicating with either a salesperson or through a POS [point-of-sale] system that runs in real time,” he added.

Through Retail Pro Prism, Kanmo’s current platform will be replenished to have a real-time interface with customers, as well as their employees, helping them to react instantly to their business needs.

It also allows a quick access to precise data from across the enterprise need to enhance decision-making process.  Another feature the group requires for its omnichannel boost is the flexibility to integrate all systems in one platform.

Patel said they have been using Retail Pro solutions for the function, yet they needed an upgrade to meet their new level of customization.

“Our vision was a bit higher than what Retail Pro Prism can do so, we knew there would be loads of customization needed to be done,” he said.

“GenieTech, as our implementing partner for this project, fully understands this perspective. They already know how we work and understands our expectations when we came in.”

The Retail Pro Prism rollout for the group has already gone live. The upgrade was made in just six months to seven months, as opposed to the usual process that generally takes about five years.

Currently, it is undergoing system stabilization. The solution’s impact on Kanmo’s business is now being monitored.

“As a business, this project is dedicated to bringing more convenience and better experience to our customers,” Patel said. “GenieTech and other partners helped us in this endeavor and made it right for our customers.”

GenieTech was established in 1999, mainly offering a retail management software solution for the retail industry in the Philippines.

It is now recognized as a highly specialized information technology firm providing world-class business solutions, consulting and support services to a number of small, mid-sized and large enterprises from various industries in Southeast Asia.

Kanmo Group was formed in 2005 as the retail subsidiary of the K .Aloomall Group focusing on retail distribution in Indonesia and the Indian subcontinent.

Within 13 years of operations, it now operates nearly 200 stores in Indonesia with a market leadership position in the kids and baby segment serving tens of thousands of customers monthly.

In 2017 Kanmo expanded its retail footprint in footwear by acquiring sole distributorship of the global brand Havaianas and launch of the concept footwear store for kids, Wilio.

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Roderick L. Abad graduated from Pamantasan ng Lungsod ng Maynila, with a degree course in Bachelor of Arts in Mass Communication. He has 12 years of journalism experience, starting as a Special Features Writer in a major daily newspaper. In 2006, he moved to the BusinessMirror in the same capacity and, eventually, became a beat reporter. To his credit, he was a finalist in the 2011 Holcim Journalism Awards for Sustainable Construction and the 2013 Lasallian Scholarum Awards. He remains affiliated with the BusinessMirror as a contributor.