DAVAO CITY—A food chain that already broke the Luzon market turned to branding to upgrade its upscale restaurant here and draw in the money-spending yuppies and millennials.
The Antonio’s Bar and Grill is now called simply the Antonio’s with a new twist in its line up of food menu.
Chuck Allie Gepaya, marketing manager of the Blue Post group of food stores and restaurants, said it pulled out some food items that did not sell well during the last 12 years of operation, and added three more, all still all-time Filipino favorites: the crispy pata-karekare combination, the sotanghon and the lechon kawali.
“We’d go to the social media also to tickle the gourmet appetites of the millennials with our branding of ‘progressive Filipino fare,’” he said.
“Of course, the Antonio’s is still the family and friends’ meal destination and with still a strong array of food offering in between meals,” he added.
The food outlet has maintained its supply contact with local vegetable farmers and livestock raisers to ensure fresh stocks daily, he added.
The Antonio’s would also tender soon its franchising offer.
The Antonio’s is one of the three chain of food outlets under the Blue Post group, and includes the Boiling Crabs and Shrimps, which has outlets in Metro Manila and some parts of Luzon and the Union Market.