Leading loyalty-program provider Appsolutely eyes the strong adoption of its proprietary digital currency in the Asia-Pacific region as it opens its offices in Japan. Expected to make its turnkey digital currency LoyalCoin (LYL) more accessible in Japan, Appsolutely is opening its office in Tokyo before the end of January 2018 and its Osaka office to follow suit.
Its entry to Japan is just another step into becoming a truly global company, after establishing LoyalCoin’s presence in the United States and Thailand. Appsolutely sees Japan as an important market for LoyalCoin and its loyalty solution LoyalPlatform due to the country’s high level of acceptance and enthusiasm for blockchain and digital currencies. Last year the Japanese government made significant moves in implementing these technologies having pioneered the legalization of smart contracts, blockchain and cryptocurrencies.
To lead the expansion in Japan, Appsolutely has appointed Koji Kawato as its country head. Already a fixture in the organization, Kawato has helped Appsolutely develop its marketing strategy and media-outreach program across multiple countries. He also currently serves as an advisory board member for Appsolutely and will remain in the role, while leading the expansion in Japan.
“Koji will bring with him years of experience that will be invaluable in our strategy to introduce blockchain solutions across various markets in Japan. We are excited to have him as part of our organization,” according to Appsolutely CEO Patrick Palacios.
Kawato brings years of experience in leading companies between Japan and the Philippines. Following his experience at Fujitsu Philippines Inc., he headed Nexus R Asia Inc., a promotion company for the Filipino and Japanese market. He also currently manages a group of shareholders interested in blockchain solutions as head of P&P Global Inc. and has been planning related to blockchain events.
LoyalCoin completes Appsolutely’s blockchain omnichannel loyalty solution, also composed of LoyalPlatform and LoyalWallet. The platform is designed for a new “LoyaltyEconomy,” wherein consumers are able to use a single currency (LYL) to redeem, exchange and purchase products and services across partner brands.