THE Philippines’s biggest markets for bananas, fresh or dried, are Japan, China and Russia. The country also has closest export links with Japan. However, the Philippines has yet to maximize its export potential in Japan and China. In Japan there remains $95.5 million worth of untapped potential in the banana industry. The Chinese market has a $6.9-million export potential yet to be capitalized on.
Germany shows the largest absolute value difference between potential and actual exports in value terms. This untapped potential is valued at $536.9 million. Following Germany, Belgium the United Kingdom, and the United States, Germany also has some of the largest export potential for bananas, worth $150 million to $170 million.