A survey revealed majority of millennials that use the Twitter platform are most hyped up about Christmas, even before the day honoring the dear departed has passed.
In a statement released on Monday, the local office of Twitter Inc. said 95 percent of its users in the Philippines “love Christmas.”
“Research reveals that Twitter users are 33 percent more likely to take on the role as Christmas planner than people who do not use Twitter,” the company’s publicist said on November 6. “Among those surveyed, millennials on Twitter are the most passionate about Christmas, with 64 percent claiming to be responsible for organizing parties and celebrations.”
Likewise, the majority of those polled are already into the shopping mode.
Citing a third-party agency the company tapped, Twitter said 1 in 2 Filipinos are discovering new products and brands on the platform used regularly by United States President Donald J. Trump as they shop for gifts for the holiday season.
Twitter said the third-party agency looked into conversations on the platform to “unveil the Christmas-shopping behaviors of Filipino users.”
According to Twitter, marketers should be aware that Christmas shopping starts early for Philippines-based users of the platform, “as 2 in 3 respondents said they start buying for presents before December.” Twitter notes that the younger demographic, aged 18 to 24 years old, said they are more likely to do last-minute shopping. Half of these said they will shop in December.
More than a quarter of Twitter users surveyed reveal they still prefer to shop in physical stores. Still, some of them joined the 64 percent who said they shop online.
“For parents who use Twitter, they are 19 percent more likely to shop online than in-store compared to parents who do not use Twitter, indicating that children play a big factor in the parents’ shopping behavior.”
In terms of what they want for Christmas, Twitter users are 52 percent more likely to want “experiences”—not their two front teeth—for Christmas, such as concert and travel. Two in 3 of younger respondents said they prefer to receive cash or gift cards for Christmas.
“Christmas is celebrated around the world, and it’s exciting to see how much Filipino consumers deeply value the spirit of giving and celebration of Christmas through the research, and how that is reflected in conversations on Twitter,” Twitter Southeast Asia Managing Director Arvinder Gujral was quoted in the statement as saying. “The holiday season provides prime opportunities for brands to forge connections with their audiences. Marketers can tap on these insights to develop brand experiences that drive real-time conversation and impactful engagement with their audiences during the festive season.”