EASTERN Communications bared on Thursday its geographic expansion plan as it seeks to hit its P2.6-billion revenue target by end-2018.
“We’re continuously building our facilities in most of the multi-tenant buildings in the CBDs [central business districts] in Metro Manila. But also we have our ongoing expansion in Regions 3 and 4,” Eastern Communications Marketing Communication Head Catherine Muynila told the BusinessMirror in a sideline interview during the official launch of their new products held at the Rizal Park Hotel in Manila.
The latest suite of products and services unveiled, she said, will be another driving factor to achieve their business goal for this year. These include Global Data, DDOS or Distributed Denial of Service Protection, Microsoft Azure and Office 365 and Managed SD-WAN (Wide Area Network) services.
“We’re eyeing major industries like BPOs [business-process outsourcing], manufacturing, logistics [and] banking. So those are the segments we’re really targeting, plus we have a very significant share in the enterprise market,” she said.
Eastern Communications’s new offerings are all in line with its commitment to providing strong connections to its customers as it marks its 140th anniversary this year.
Established in 1878, the company witnessed how communications services played a pivotal role in improving homegrown businesses and changing the lives of Filipinos throughout the history.
Since its inception, it has evolved into a full-service provider and provided world-class telecommunications services.
Also, it became among the first Philippine companies to receive the ISO 9000 2015 mark for business operations.
The firm had refreshed its tagline to a “Strong Connection” in 2017 as it commits itself to provide clients with personalized service and customized solutions to fit their business needs.
This initiative, in turn, enabled the company to continuously improve its business performance.
“Last year we’re able to grow [by] 13 percent our revenues through our unique brand of ‘High-Tech and High-Touch,’ combining innovative solutions, as well as a heart of service,” Muynila said of the company’s topline aggregating to around P2 billion in 2017. “I would say, for the first half, we are on track [to achieve this].”
She attributed this growth to their big corporate accounts combined with expanding emerging market and residential customers.
“Actually, 80 percent of the total revenue comes from the corporate enterprise, and then we’re growing the SME [small and medium enterprise] market,” she said.
While residential remains a very small market—contributing less than 10 percent of Eastern Communications’s total revenue—she said this segment is growing.
“As we celebrate our 140th year, we are committed to continued innovation when it comes to delivering products that will answer the needs of modern workplaces, while at the same time, giving personalized service that will help businesses thrive,” Muynila said.
With Jocel Joyce Miranda and Jaymie de la Cruz