AS part of the efforts of the Department of Trade and Industry-Export Marketing Bureau’s (DTI-EMB) in conducting a series of seminars on digital marketing platform for exporters, two consecutive Information and Consultation Sessions for Digital Marketing Platform were held at the Crown Regency Hotel and Towers, Cebu City, on April 24 and The Pinnacle Hotel and Suites in Davao City on April 26.
In Cebu, the whole-day session was attended by 53 participants from 40 different companies in Cebu City, while the Davao leg was joined by 49 business exporters from different provinces in Region 11.
DTI-EMB Services Division Chief Teresa Loring gave an overview of the EMB Services and an outline on trade and services, Understanding Trade in Services, the Ripples Plus Program and the Philippine E-Commerce Road map 2016-2020.
Also part of the two sessions were Alibaba.com Philippines’s Country Manager Lisa Lee who gave an overview of the Alibaba Group of Cos. and how Alibaba became the biggest digital marketing platform in China, while Alibaba Global Partner Yuncang Philippines’s Country Manager Michael Lee explained the importance and benefits of e-commerce and discussed how the Alibaba.com, being one of the world’s biggest business to business (B2B) platform, can provide a wide market access for Filipino businesses.
DTI Region 7 Provincial Director Ma. Elena C. Arbon encouraged the Cebu attendees to take the risk and urged them to embrace the digital marketing platform. She also compared the equivalent of the five-day trade fair’s participating fee to an annual 24/7 subscription from Alibaba.
Most of the participants were interested in knowing exporting procedures, accreditation and how to market their products better. They also asked on how can they better utilize the platform and payment scheme using Alibaba for their business ventures.
The next leg of the info session will be for the Manila participants which will be held on May 2 at the DTI International Building along Sen. Gil J. Puyat Avenue in Makati City.