AS part of its public-service initiative, Cherry Mobile, a leading local technology giant, formalized a partnership with the Light Rail Manila Corp. (LRMC) and PHAR Philippines to install charging kiosks at select LRT 1 stations.
“Cherry Mobile, at its core, is all about service and helping Filipinos in their daily lives. We wanted to continuously value their lifestyle and ensure we are making things easier for them by installing charging stations that could be of help as they go about their daily commute,” said Michelle Cinco-Ngu, COO of Cherry Mobile.
Installed on the second week of August, the charging stations can now be used by the commuting public to charge their smartphones and devices, regardless of the brand, for free at the different LRT 1 stops using their own USB charging cables.
“PHAR Philippines is all about making LRT 1 more convenient for our more than 500,000 daily passengers. We are very happy we have a consistent partner with Cherry Mobile. Since our partnership in 2016, Cherry Mobile has been committed in making the riders’ journey more enjoyable and delightful. We have the full support for the initiatives that they will further bring to the stations, and we are confident it will facilitate a better riding experience for the commuters,” said Prem Bhatia, managing director for Asia of Phar Philippines.
“LRMC and PHAR Philippines have always sought new partnerships with private companies to help improve the daily commute of LRT 1 riders. Cherry Mobile, with its expertise in mobile technology and wide network, becomes just the right partner for such an endeavor.” said Juan Alfonso, president and CEO of LRMC.
“We look forward to this strengthened partnership with Cherry Mobile and turning it into a success. This is a great initiative that helps Filipino commuters; and this is a necessary step to making Metro Manila a truly modern, smart city,” he continued.
Cherry Mobile is a Philippine-based company that aims to deliver products that value Filipino lifestyle. Established in 2009, it brings a wide array of choices from feature phones to smartphones. Cherry Mobile continues to develop partnership with trusted phone developers to further strengthen its stance in the local mobile telecommunications industry.
PHAR Partnerships is an international media and marketing agency with specialist expertise in Transport and Infrastructure and Digital Media. PHAR clients include Philippine Airlines, Air Asia, Transport for London, Rapid KL, Manchester Airport, London City Airport and Pertamina. PHAR is the exclusive Ancillary Revenue partner for LRMC for LRT Line 1.