Century Properties eyes P13-billion sales from Batulao Artscapes

In Photo: Beach

AFTER the smashing success of the first phase of the Batulao Artscapes project, Century Properties Group—through its leisure, tourism and hospitality business unit—is also bullish on the second phase, expecting P13 billion in presales proceeds of the Nasugbu, Batangas, project.

Kid’s park

As of the moment, the first phase of the project is 85-percent sold-out.

“We are very excited to offer approximately 1,700 residential units, as part of the next phase of presale for Batulao Artscapes. This inventory represents the biggest bulk of the project and we expect the sales to be brisk due to the overwhelming demand for the project,” said Tim Hallett, president of Century Properties Leisure and Hospitality Inc. (CPLHI), in an interview with reporters at the project site.

“We will start the presale for the second phase in a few weeks,” Hallett added.


Hallett described the buyer’s profile as quite broad ranging, from medium to high end. He added the buyers are also looking for lifestyle destination that can provide them a breather from urban living. “We want more local buyers so they can understand the experience, Hallett pointed out.

“Adaptation” by Libeskind

“Our aspiration is to educate buyers, connect the people and respect the environment.”

He said CPLHI has crafted accessible price points to ensure broader market coverage. Another notable offering, according to Hallett, is the design democratization of the units by allowing buyers to choose their preferred design coming from the company’s list.

“We also have kickass amenities in Batulao Artscapes,” he stressed.

Launched in December 2017, Batulao Artscapes is located within an expansive 142-hectare artventure community that boasts designer homes and world-class amenities. It has four villages: Cluster, Commune, Collection and Curated. The project is primarily positioned for active retirees and established families looking for design-driven homes outside Metro Manila.

Of the first 306 homes from the various collections that it offered to the market, Hallett reported that Century has presold 74 percent, with a sales value of P1.2 billion within six months of launch.

“We are really encouraged by the great market response,” Hallett added.

Filipino names lead the roster for Batulao Artscapes’s first three villages: Architect Ed Calma’s Polygonal Successions for the Cluster Village, designer Kenneth Cobonpue’s Hedera Homes for the Commune Village, and  Budji+Royal Architecture+Design of Budji Layug and Royal Pineda for the Collection Village featuring their Tranche and Facet Homes.

The fourth section, called the Curated Village, features one-of-a-kind homes by international architects and designers. The first Curated Village within Batulao Artscapes features David Salle + AA Studio’s “Billboard Home,” Marcel Wanders’ “Eden,” Marmol Radziner & Kravitz Design’s “Instrumental Home,” Philip Johnson Alan Ritchie Architects’ “Modular Glass House,” Elizabeth de Portzamparc’s “Butterfly Home,” AFGH for Wallpaper’s “We Home,” Studio Libeskind Design’s “Adaptation II,” Daphne Guinness’s “Daphne Skin Home,” Pelli Clarke Pelli’s “Cabin/Stack/Prefab” and PMR+Metro’s “Modular Living.”

Further, Century is also incorporating lifestyle investment properties into the Batulao project by means of a 500-room art-inspired condominium inside the 2.5-hectare Batulao Artscapes Art Park. The condominium will feature the designs of select artists in the building’s façade and exterior walls.

Overall, Hallett said they are focusing on people, place and planet.

He added the company is also building some 30 art-inspired resort villas to complement the art condominium.  “We are making sure that the Batulao Art Park will reflect the original vision of creating an artventure community built on the foundation of good design, art and architecture.”

Jose Roberto Antonio, founder and CEO of Revolution Precrafted, said the company will play the role of a disruptor in the housing industry. He said the company has signed up 75 architects around the world who will work exclusively with the company. “We’re very, very happy with the progress of our projects,” he said.

Century is the developer of Batulao Artscapes. It has partnered with Revolution Precrafted for the supply of the homes and retail structures in the project. Revolution Precrafted is a global manufacturer of design-driven, limited-edition homes, pavilions, furniture, retail spaces and, soon, office blocks. Batulao Artscapes is expecting project completion in 2021.

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Turning Points 2018