Basic manners for business travelers

WHEN I first started to write my book Pinoy Manners: A Modern Guide to Delicadeza for All Generations (Buensalido, 2017), I was inspired by...

How can I write better?

Dear PR Matters, I have been tapped to do writing work for a public relations agency.  While I have developed my skills over the years,...

As a PR professional, be so good that people can’t ignore...

WHEN you talk to PR communications people, the most basic questions they ask are:  How can my client’s work and my work get known?...

How can I focus in a fast-paced world?

Dear PR Matters,  I have noticed that over the past few years, I seem to be able to concentrate less on my tasks. There are...

How can I get out of my comfort zone and find...

Dear PR Matters,  I like reading your column because I learn a lot of new things even if my work is not in PR. Some...

Have writing styles changed and how do we update them?

Dear PR Matters, With your column, I am learning more about PR and why good writers often make good PRs. That is because writing is...

5 social dilemmas where good manners can work for professionals

DURING Women’s month in March, I was invited to speak before a convention of 300 Filipino women judges. The organizer had asked me to...

Digital updates and strategies to connect to customers differently

DENTSU Aegis Network and Salesforce held the first-ever client-agency interaction called “Social Connect” on April 11, on happy hours. It allowed marketing leaders to...

The power of storytelling

PETER Guber, Mandalay Entertainment Group chairman and CEO, engaged his audience as he shared his leadership story and the importance of storytelling in business...

How can I tell if someone is really an influencer?

Dear PR Matters, I have been reading your column, and especially enjoyed the articles you had about influencers.  It seems that influencers have become part...

How do marketing, advertising and branding differ?

Dear PR Matters, I am a student majoring in advertising and marketing, and my schoolmates and I often read your column. With that, we have...

Reputation is how people see you or what they think of...

Carl Asiedu reads PR Matters and has sent this question: There are debates in certain places that corporate communications is different from PR and...

How can I best manage my time?

Part Two In last week’s column, we began answering the letter of Veronica who asked us the best way to manage our time at a...

How can I best manage my time?

Part One Dear PR Matters, Like all those in the corporate world, one of the biggest challenges I face is managing my time.  We all know...

Remembering Rene

Part Three By the ipra family This column is our final tribute to our Ipra colleague Rene Nieva, and frequent PR Matters contributor, who recently passed...

Remembering Rene

Part Two By the ipra family It was a sad week for us at the Philippine Chapter of the UK based International Public Relations Association when...

Remembering Rene

Part One By the ipra Family It was a sad week for us at the Philippine chapter of the United Kingdom-based International Public Relations Association (Ipra)...

‘The Greatest Showman’ and Its Six Priceless Lessons in Public Relations

Two weeks ago, in between our singing in church, Wena, my choirmate, whispered to me: “Have you seen the movie The Greatest Showman? OMG,...

What’s new in influencer marketing?

Part Two Last week, we began answering the letter of Mary Joy G., who wrote to us inquiring about influencer-marketing trends in 2018.  During...

What’s new in influencer marketing?

Part One Dear PR Matters, I have been following your column for some time and have read much about influencers during the past year.  Being...