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Fake news, fake influencers? here’s how to spot them

LAST week’s column on influencer marketing trends for 2019 must have been interesting to readers, as we got...

What can we expect from influencer marketing in 2019?

Dear PR Matters, Thank you for your articles on PR and Marketing trends for the...

New year, new goals and how to get there

OUR last few columns on cautioning PR professionals about using outdated words, as well as that of social-media trends...

Trust is not an issue. It is the issue.

FUTURE Focus 2019: Searching for Trust, a research initiative of iProspect, a multinational digital marketing agency under the Dentsu...

What is the digital outlook in 2019?

Dear PR Matters, Your last article on what words and phrases to retire in 2019 gave me a lot to think about when crafting my...

Being in step with the world’s overwhelming changes

THE publics are changing. The programs are evolving. The platforms are transforming. It’s time that you, as a marketing and public relations communications custodian,...

Unlocking new values to boost brand reputation

Trust and transparency are the top brand values in the digital economy. They help to reaffirm the connection between what the brand stands for...

Farewell, 2018. Goodbye to these words and phrases in 2019

Our last series on How Important is Writing in PR Today made a lot of practicing PRs—as well as students—go back to their roots...

How important is writing in PR today?

Part Three IN the past two columns, we highlighted the importance of writing in PR today, citing a PR News survey indicating that 80 percent of...

A sharper approach to influencer communication

INFLUENCER communication—PR and marketing included—is the process of determining, investigating, involving and maintaining the people who create and sustain high-impact conversations with customers about...

How important is writing in PR today?

Part Two In a previous column, we took a different approach to our usual answering of readers’ questions related to public relations. This is because everywhere...

‘Mr. Wonderful’ Kevin O’Leary’s business success principles

TYCOONS, entrepreneurs, corporate executives, media and marketing professionals, and venture capitalists in Manila got a taste of the cold, hard truths of business from...

Centennials: Consumers of the future and their online buying behavior

CENTENNIALS—also known as generation Z—are those born between now and 1995. Accounting for about 277 million of Southeast Asia’s population, 50 percent of them...

How important is writing in PR today?

In this week’s column, we will take a different approach to our usual mode of answering readers’ questions related to public relations. This is because...

Making PR work to your advantage in the digital economy

THE Asean PR Network (APRN) staged a one-day summit recently on “PR and the Digital Economy” coinciding with the inauguration of the Bali, Indonesia...

In politics as in business, charisma rocks!

WHEN marketing a product, starting a business, building a professional career or aspiring for political office, you have to build a consumer or a...

How can I create a crisis plan?

Dear PR Matters, I learned a lot from your past two columns about dealing with crises. Being new in the business, I have come to...

How can I handle my company’s disaster response?

Part Two IN last week’s column, we began to answer the inquiry of Sheila on how their company can be better prepared for disaster response. We...

How can I handle my company’s disaster response?

Part One Dear PR Matters, I recently joined the communications groups of a medium-sized company, and early on, I had to deal with how a natural...

PR then and now: Doing good and telling it well

THE Father of Philippine PR and my mentor Jose A. Carpio defined Public Relations as “doing good and telling it well.” It still rings...
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