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‘Dear Margie’ (Or how to positively call out people for...

HOW often do you find yourself thinking how wonderful life would be if people woke up in the morning and resolved to be kinder,...

How can I achieve work-life balance?

Part Two LAST week’s column highlighted one of today’s workplace buzzwords—work-life balance.  This was in response to Rita R’s inquiry on how one can...

How can I achieve work-life balance?

Part One Dear PR Matters, I am fortunate to be part of a company that puts a lot of importance on work-life balance.  We have had...

PR in the era of post-truth

ARE we really living in a post-truth world? Are people, really, less influenced by facts in shaping their opinions? Does emotional appeal with disregard for...

Inspire trust, extend trust

‘ANC Presents: Leading with Trust, A Session with Stephen M.R. Covey” is part of the country’s premier all-English cable news channel’s efforts to raise...

Bringing influence into your PR communication

WHO you are as a PR communicator is defined by what you do, a communication principle anchored on improvisational thinking, which is the transfer...

Basic manners for business travelers

WHEN I first started to write my book Pinoy Manners: A Modern Guide to Delicadeza for All Generations (Buensalido, 2017), I was inspired by...

How can I write better?

Dear PR Matters, I have been tapped to do writing work for a public relations agency.  While I have developed my skills over the years,...

As a PR professional, be so good that people can’t ignore...

WHEN you talk to PR communications people, the most basic questions they ask are:  How can my client’s work and my work get known?...

How can I focus in a fast-paced world?

Dear PR Matters,  I have noticed that over the past few years, I seem to be able to concentrate less on my tasks. There are...

How can I get out of my comfort zone and find...

Dear PR Matters,  I like reading your column because I learn a lot of new things even if my work is not in PR. Some...

Have writing styles changed and how do we update them?

Dear PR Matters, With your column, I am learning more about PR and why good writers often make good PRs. That is because writing is...

5 social dilemmas where good manners can work for professionals

DURING Women’s month in March, I was invited to speak before a convention of 300 Filipino women judges. The organizer had asked me to...

Digital updates and strategies to connect to customers differently

DENTSU Aegis Network and Salesforce held the first-ever client-agency interaction called “Social Connect” on April 11, on happy hours. It allowed marketing leaders to...

The power of storytelling

PETER Guber, Mandalay Entertainment Group chairman and CEO, engaged his audience as he shared his leadership story and the importance of storytelling in business...

How can I tell if someone is really an influencer?

Dear PR Matters, I have been reading your column, and especially enjoyed the articles you had about influencers.  It seems that influencers have become part...

How do marketing, advertising and branding differ?

Dear PR Matters, I am a student majoring in advertising and marketing, and my schoolmates and I often read your column. With that, we have...

Reputation is how people see you or what they think of...

Carl Asiedu reads PR Matters and has sent this question: There are debates in certain places that corporate communications is different from PR and...

How can I best manage my time?

Part Two In last week’s column, we began answering the letter of Veronica who asked us the best way to manage our time at a...

How can I best manage my time?

Part One Dear PR Matters, Like all those in the corporate world, one of the biggest challenges I face is managing my time.  We all know...