Pyro PR

The age of mass marketing is ending, and the circumstances that enabled it to peak in the 1960s and dominate the last century have...

Remarkable customer service is remarkable public relations

The customer-service function, particularly in-service companies, is the most challenged during the Christmas season. Department-store salespeople have to contend with clients who demand quick...

What should I look into when drafting a crisis response?

Dear PR Matters, I belong to a service company, and we often have to deal with crises, especially with regards to accidents, customer complaints...

Applying ‘healthy paranoia’ in our work in PR

Your mind is working at its best when you’re being paranoid. You explore every avenue and possibility of your situation at high speed with...

Notes on ‘Postcards from Mamita’ (or how PR can transform a...

ONE of our International Public Relations Association (Ipra) colleagues, Jingjing Romero recently underwent a major health crisis, which she faced with great courage and...

‘The Boardroom’ views on PR

One keynote speaker, eight learning modules, 28 discussants,  eight moderators four entertainment numbers, two awards ceremonies and one after-event cocktail comprised the jam-packed “The...

PR competencies: Knowledge, skills and values

I just came back from the first Asean public relations (PR) Conference in Bali, Indonesia, hosted by the Asean PR Network and the Global...

A look at business manners in the Philippines

EVER since I launched my book Pinoy Manners: A Modern Guide to Delicadeza for All Generations a year ago, I have received immensely positive...

Fight a great PR fight with great PR stories

THE challenge of public-relation (PR) communicators is how to get PR messages to consistently cut through the clutter of information, and in the process,...

Online PR and advertising: Need for reappraisal?

BECAUSE of the wide reach, faster time and lesser and even free cost of using digital media to convey their messages about their institutions...

Diplomacy and public relations

FORMER US Secretary of State Dr. Madeleine Albright delivered a stimulating talk and sharply answered questions in an open forum in the hugely successful...

Responding to ‘what if’ questions

THIS piece is related to my April 30 column on the “Spokesman is as good as his last interview”. As you all know, the...

How can I update my media releases?

Dear PR Matters,  I have been tasked to do some writing for PR agencies and most of this have to do with media releases.  Having...

How can I be a better communicator?

Dear PR Matters,  I enjoy reading your column, although my work is more of customer service than public relations.  More than that, I have learned...

What are the top PR trends for the rest of 2017?

Dear PR Matters, Your column is a great resource for PR practitioners and those who are interested in the business. My friends and I who...

How to be ‘hipster’ and ‘on fleek’ with today’s Gen Z...

Our first listing of Gen Z terms that have found their way to mainstream media generated so much positive interest that we think a second...

PR assumes a starring role

IN today’s integrated communication practice, effective public relations (PR) no longer performs a supporting role. It now plays the principal character, a starring role...

How can students prepare for PR positions?

Dear PR Matters, I came across your column last year while browsing through newspapers in a coffee shop, and since that time, have followed it...

Who are the Gen Z and what’s the language they speak?

Part One IN a previous column (May 8, 2017), I wrote about today’s digital jargon, and why it is important for communications practitioners to keep...

How can PR fight fake news?

Part two IN last week’s column, we answered MJ’s inquiry if it was possible for PR practitioners to fight fake news, a sad reality we...