How can I tell if someone is really an influencer?

Dear PR Matters, I have been reading your column, and especially enjoyed the articles you had about influencers.  It seems that influencers have become part...

How do marketing, advertising and branding differ?

Dear PR Matters, I am a student majoring in advertising and marketing, and my schoolmates and I often read your column. With that, we have...

Reputation is how people see you or what they think of...

Carl Asiedu reads PR Matters and has sent this question: There are debates in certain places that corporate communications is different from PR and...

How can I best manage my time?

Part Two In last week’s column, we began answering the letter of Veronica who asked us the best way to manage our time at a...

How can I best manage my time?

Part One Dear PR Matters, Like all those in the corporate world, one of the biggest challenges I face is managing my time.  We all know...

Remembering Rene

Part Three By the ipra family This column is our final tribute to our Ipra colleague Rene Nieva, and frequent PR Matters contributor, who recently passed...

Remembering Rene

Part Two By the ipra family It was a sad week for us at the Philippine Chapter of the UK based International Public Relations Association when...

Remembering Rene

Part One By the ipra Family It was a sad week for us at the Philippine chapter of the United Kingdom-based International Public Relations Association (Ipra)...

‘The Greatest Showman’ and Its Six Priceless Lessons in Public Relations

Two weeks ago, in between our singing in church, Wena, my choirmate, whispered to me: “Have you seen the movie The Greatest Showman? OMG,...

What’s new in influencer marketing?

Part Two Last week, we began answering the letter of Mary Joy G., who wrote to us inquiring about influencer-marketing trends in 2018.  During...

What’s new in influencer marketing?

Part One Dear PR Matters, I have been following your column for some time and have read much about influencers during the past year.  Being...

‘The best way to get a good idea is to have...

Recently I was invited by a group of young PR minds involved in producing interstitials to share my thoughts on how to think creatively. ...

Shameless self-promotion can also work for you

When I was still actively teaching in the Communication Arts department of the University of Santo Tomas, I usually start my class by doing...

What are the marketing trends to watch out for in 2018?

Dear PR Matters, I read your column about PR trends in 2018 with much interest.  It certainly gives a lot of perspective to the...

What are the PR trends in 2018?

Dear PR Matters, I do account work for a PR agency, and enjoy reading your column because I am able to pick up many...

‘Kiss Your BUT Good-bye’

Imperfections abound everywhere. They perhaps shape the foundation of your performance issues and career hurdles. If you are fortunate, you may have an administrator...

How can I better manage my time in 2018?

Dear PR Matters, I do freelance work for some PR agencies, and am finding it very challenging to balance my time between the assignments...

Bringing kindness is good for the corporate soul

Filipinos have dealt with, and continue to deal with the upshot of all sorts of disasters and crises with passion and compassion. After all,...

How can I maximize social media for the holidays?

Dear PR Matters, I do some marketing consulting for various companies and am often asked how to include a social-media package in my presentations. ...

Christmas in your PR heart

It’s been asked many times and many ways, but many, including myself, can’t resist asking it again. What is the true meaning of Christmas?...