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Friday, December 14, 2018
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‘Mr. Wonderful’ Kevin O’Leary’s business success principles

TYCOONS, entrepreneurs, corporate executives, media and marketing professionals, and venture capitalists in Manila got a taste of the cold, hard truths of business from...

Centennials: Consumers of the future and their online buying behavior

CENTENNIALS—also known as generation Z—are those born between now and 1995. Accounting for about 277 million of Southeast Asia’s population, 50 percent of them...

How important is writing in PR today?

In this week’s column, we will take a different approach to our usual mode of answering readers’ questions related to public relations. This is because...

Making PR work to your advantage in the digital economy

THE Asean PR Network (APRN) staged a one-day summit recently on “PR and the Digital Economy” coinciding with the inauguration of the Bali, Indonesia...

In politics as in business, charisma rocks!

WHEN marketing a product, starting a business, building a professional career or aspiring for political office, you have to build a consumer or a...

How can I create a crisis plan?

Dear PR Matters, I learned a lot from your past two columns about dealing with crises. Being new in the business, I have come to...

How can I handle my company’s disaster response?

Part Two IN last week’s column, we began to answer the inquiry of Sheila on how their company can be better prepared for disaster response. We...

How can I handle my company’s disaster response?

Part One Dear PR Matters, I recently joined the communications groups of a medium-sized company, and early on, I had to deal with how a natural...

PR then and now: Doing good and telling it well

THE Father of Philippine PR and my mentor Jose A. Carpio defined Public Relations as “doing good and telling it well.” It still rings...

Be authentic, communicate often and win awards

Utility companies, by the nature of their business, unavoidably will have to muddle through issues like outages and aggravated publics repetitively. Some customers may...

Communication pitfall: ‘Maraming hugot kasi walang closure’

WE are at this time a divided nation. The divisiveness is apparent in social-media sites where many groups and individuals sow animosities instead of...

PR then and now: Doing good and telling it well

Part One THE Father of Philippine PR and my mentor Jose A. Carpio defined Public Relations as “doing good and telling it well.” It still...

Good PR makes people know that government is working for...

SEPTEMBER is Public Relations Month as declared in Presidential Proclamation 1357 signed by then-Philippine President Gloria Macapagal-Arroyo. The proclamation identifies the holding of PR-related...

What a client wants from a PR agency partner

IF you’re working for a PR agency, a PR consultancy or any communications service company, do you often imagine what your clients say to...

How can I improve my presentations?

Dear PR Matters, I work in a PR agency and have been recently tasked to work on presentations for clients.  While I have done some...

More of work-life balance: How can I embrace happiness?

Dear PR Matters, I enjoyed your columns on work-life balance and learned so much how important it is. Those working in companies that have work-life...

Gen Z has arrived

IT is projected that generation Z will be the world’s largest demographic by the year 2020. PR and marketing communicators must watch this “public”...

‘Dear Margie’ (Or how to positively call out people for...

HOW often do you find yourself thinking how wonderful life would be if people woke up in the morning and resolved to be kinder,...

How can I achieve work-life balance?

Part Two LAST week’s column highlighted one of today’s workplace buzzwords—work-life balance.  This was in response to Rita R’s inquiry on how one can...

How can I achieve work-life balance?

Part One Dear PR Matters, I am fortunate to be part of a company that puts a lot of importance on work-life balance.  We have had...