‘The Greatest Showman’ and Its Six Priceless Lessons in Public Relations

Two weeks ago, in between our singing in church, Wena, my choirmate, whispered to me: “Have you seen the movie The Greatest Showman? OMG,...

What’s new in influencer marketing?

Part Two Last week, we began answering the letter of Mary Joy G., who wrote to us inquiring about influencer-marketing trends in 2018.  During...

What’s new in influencer marketing?

Part One Dear PR Matters, I have been following your column for some time and have read much about influencers during the past year.  Being...

‘The best way to get a good idea is to have...

Recently I was invited by a group of young PR minds involved in producing interstitials to share my thoughts on how to think creatively. ...

Shameless self-promotion can also work for you

When I was still actively teaching in the Communication Arts department of the University of Santo Tomas, I usually start my class by doing...

What are the marketing trends to watch out for in 2018?

Dear PR Matters, I read your column about PR trends in 2018 with much interest.  It certainly gives a lot of perspective to the...

What are the PR trends in 2018?

Dear PR Matters, I do account work for a PR agency, and enjoy reading your column because I am able to pick up many...

‘Kiss Your BUT Good-bye’

Imperfections abound everywhere. They perhaps shape the foundation of your performance issues and career hurdles. If you are fortunate, you may have an administrator...

How can I better manage my time in 2018?

Dear PR Matters, I do freelance work for some PR agencies, and am finding it very challenging to balance my time between the assignments...

Bringing kindness is good for the corporate soul

Filipinos have dealt with, and continue to deal with the upshot of all sorts of disasters and crises with passion and compassion. After all,...

How can I maximize social media for the holidays?

Dear PR Matters, I do some marketing consulting for various companies and am often asked how to include a social-media package in my presentations. ...

Christmas in your PR heart

It’s been asked many times and many ways, but many, including myself, can’t resist asking it again. What is the true meaning of Christmas?...

How to choose the right gifts for your business associates or...

NOW that the holiday season is in full swing, the thought of gift-giving comes to mind and with it, the dreaded prospect of encountering...

Pyro PR

The age of mass marketing is ending, and the circumstances that enabled it to peak in the 1960s and dominate the last century have...

Remarkable customer service is remarkable public relations

The customer-service function, particularly in-service companies, is the most challenged during the Christmas season. Department-store salespeople have to contend with clients who demand quick...

What should I look into when drafting a crisis response?

Dear PR Matters, I belong to a service company, and we often have to deal with crises, especially with regards to accidents, customer complaints...

Applying ‘healthy paranoia’ in our work in PR

Your mind is working at its best when you’re being paranoid. You explore every avenue and possibility of your situation at high speed with...

Notes on ‘Postcards from Mamita’ (or how PR can transform a...

ONE of our International Public Relations Association (Ipra) colleagues, Jingjing Romero recently underwent a major health crisis, which she faced with great courage and...

‘The Boardroom’ views on PR

One keynote speaker, eight learning modules, 28 discussants,  eight moderators four entertainment numbers, two awards ceremonies and one after-event cocktail comprised the jam-packed “The...

PR competencies: Knowledge, skills and values

I just came back from the first Asean public relations (PR) Conference in Bali, Indonesia, hosted by the Asean PR Network and the Global...