The coronavirus chronicles: How millennials and Gen-Z differ
Part 2 IN last week’s column, we must have surprised many readers when we started discussing the differences…
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The coronavirus chronicles: How millennials and Gen-Z differ
Part 1 HOW time flies! During the prepandemic days three years ago, we were all fascinated with millennials—their…
The joy of circular living
A BOSS that doesn’t spark joy—you can’t throw that out, unfortunately. But other things that cause stress, anxiety,…
Good Manners and Right Conduct (GMRC) may be our way back to decency
“May you always live in interesting times.” WE often come across this expression that is said to be…
COMCO SEA’s Ferdinand Bondoy wins PR Champion of the Year in PR Awards Asia-Pacific 2022
COMCO Southeast Asia (SEA)’s Regional Integration and Chief Executive Director, Mr. Ferdinand L. Bondoy, bagged the Gold Award…
The coronavirus chronicles: The art of winning at meetings
WE’VE all heard the phrase Death by Meetings, and it’s not surprising. After all, as Bill Novelli says…
The coronavirus chronicles: What kind of worker are you?
DO you “work to live” or “live to work”? Research at Yale, Jessica Stillman mentions in an article…
Beyond the selfie and the scenic views: What are post-pandemic travelers looking for?
WE used to travel to be awed by new sights, feel the air of a foreign country on …
Mentorship and lessons after college
A RECENT luncheon with Ms. Zeny Iglesias, a former professor at St. Scholastica’s College, took me on a quick…
Fake news, misinformation, disinformation—and how we can avoid contributing to It
On the first weekend of June, when we had barely recovered from the spate of toxic disinformation and…
The coronavirus chronicles:
Rethinking redux
IN last week’s column, we explored the power of rethinking and how it can impact our lives and…
The coronavirus chronicles: Things we have to rethink about
AS we approach midyear, it’s a good time to reassess and reconsider how we look at things. After…
Post-election thoughts and how to cleanse our minds of election anxiety
THE country’s recently concluded 2022 national elections turned out to be such an intense and emotionally charged democratic…
The coronavirus chronicles: Good sports and good PR
After two years, the games have finally begun! We can now enjoy Philippine Basketball Association, UAAP, and NCAA…
Overcoming hurdles to creativity
IN last week’s column, we talked about a simple ideation process, broken down into five stages: Prepare—Research the…
Ideation made simple
IDEAS can come from the most unexpected places and in the most inopportune times—think: brilliant ideas for a…
BEHOLD, EM BEIHOLD | Rising singer-songwriter on seeing depression in a new light
After captivating millions across social media, buzzing Los Angeles singer, songwriter, multi-instrumentalist, Em Beihold shares a new single…
The coronavirus chronicles: Great business writing and why it’s about survival
MASTERING good business writing is a must for all communicators. After all, “great business writing isn’t just about…
Reputation is our license to operate
WHY does corporate reputation matter? Organizations and businesses with strong positive reputation attract the best talent. When they…
The coronavirus chronicles: Mastering the science of happiness
WE all know how the pandemic has not only put a lot of pressure on our physical health,…
The coronavirus chronicles:
Meet the customers that matter in 2022
NOT too long ago, millennials – and later on Gen Z—were every marketer’s focus, dream, and biggest challenge.…
The coronavirus chronicles: What pandemic business trends will prevail?
WE all talk about how Covid has changed our lives. And as we look forward to exiting the…
How a messaging app helps businesses and communities stay connected
THE need for communication and staying connected emerged as the most dominant need during the pandemic. People who…
IPRA’s Communitalks and today’s millennials
MS. Etsuko Tsugihara, the new IPRA global president, shared her vision on PR in the new endemic during…
Sociality bites
IN a recent event hosted by the International PR Association’s Philippine Chapter, newly installed President Etsuko Tsugihara used…
The coronavirus chronicles:
Words that will heal and inspire in 2022
AS PR Pros, we are all potential wordsmiths. The way we speak and write can create beautiful programs…
Prosperous: Feng Shui perspectives
AT out general membership meeting last January 26, Ipra Philippines started the year with a bang! Ipra members…
The PR practice and the Generation Z in the time of Covid-19
By Ferdinand L. Bondoy THE recent CommuniTalks webinar of the International Association of Public Relations (IPRA) Philippines featured…
The coronavirus chronicles: Small joys, great ways to be happy in 2022
WHATEVER you plan in 2022, seeking your own happiness should be tops on that list. And why not?…
Slow and steady wins the race: A Covid Diet Diary
COVID has changed the way we all live. For some, this has meant a renewed focus on our…
The coronavirus chronicles: How PR pros can start the year write
‘TIS that time of year when we look back, reflect, and resolve how we can make ourselves better. …
‘Love, Life and Loss During the Pandemic’ Poems by Pablo A. Tariman
WELCOME to 2022! While most of us would rather erase or write off 2020-2021 from our memories because…
The coronavirus chronicles: Read your way to more serenity in 2022
THE New Year brings with it great hope for a better time, a better world. A year of…
Lessons from the Korean Wave
A LITTLE over a year ago, my dear friend and fellow active PR Matters contributor Joy Buensalido wrote…
Hallyu ready for a K-culture takeover?
I WAS not much of a Korean pop culture fan. In fact, just a couple of years ago,…
The coronavirus chronicles: All that talk about Tiktok
THE fascinating thing about TikTok is that while we are all enthralled by it, many of us don’t…
How 21 Days of Happy Can Lead to 365 Days of Happiness
IN an online mass last year, I remember the priest saying in his homily: “In a crisis, you…
The coronavirus chronicles: Workplace habits shouldn’t return post pandemic
WITH the easing of restrictions as cases decline, offices that have been on a work-from-home mode are slowly…
Boy, Oh Boy!
IT is not everyday that one can sit down and have a conversation with the multihyphenated King of…
New ways of working in the pandemic: To go back to office or to keep WFH?
IN 2020, when work disruptions ensued at the onset of the pandemic, companies and business leaders urgently reassessed…
The coronavirus chronicles: sustainability and your company’s communications
OUR previous column, The Get-Go in Green Communications, highlighted today’s significant desire for environmental advocacy. It is important…
Dancing your way to proper handwashing
When the pandemic struck, most of us found ourselves going back to basics. The usual hustle and bustle…
The coronavirus chronicles: The get-go in green communications
AS going green increasingly becomes part of the initiatives of many companies, communicators working in organizations should grow…
Not-so-basic learnings from journalism
LAST week, I shared five things I learned from my stint in media that I continue to apply…
(Almost) everything I know I learned from journalism
Part One I SPENT the first decade of my professional life as a business journalist for a national…
Virtual meeting etiquette for 2021 (8 Do’s and Don’ts for Both Professional and Personal Encounters)
ONLY two years ago, who would have thought that a contagion would instantly sweep us into the digital…
The coronavirus chronicles: After meeting matters
MORE than ever, we’ve suddenly found ourselves swamped with meetings—endless virtual meetings that leave you zoomed out; and…
Public Relations finds its groove during Covid (D.C.) pandemic
THE global health crisis brought about by Covid-19 has moved people to think B.C. is actually Before Covid…
How to comfort or show compassion for grieving friends
SIXTEEN months into the pandemic, so much in our lives has drastically changed. Traditions have been put on…
Audits (and transparency) are essential—yes, they are
I HAD my first taste of corporate audits a decade ago, when, after almost 11 years of working…
The coronavirus chronicles: WFH 2.0 and how to do it better
LAST year, many of us were suddenly thrust into a work-from-home mode because of the pandemic. While we…
On newsjacking, the Olympics, and insensitivity
AS social media became more pervasive, marketing and public relations professionals became even more creative. The past several…
The Coronavirus Chronicles: Why good writing is getting things done
WITH many more of us working remotely because of the two-week lockdown, this would be a good time…
Meet 5 professionals who beat the coronavirus
LIKE it or not, life’s downturns convey vital lessons that even the most expensive education cannot provide. Bouncing…
The coronavirus chronicles: Books that heal
READING can be healing, and is a good place to start recovering after a year of uncertainty, struggle,…
The coronavirus chronicles: What will the post-pandemic office look like?
WITH things slowly reopening, there will definitely be changes in working arrangements as WFH workers prepare to go…
STARBOOKS: A library project that became the face of Science For The People
READ through to the last part of this article and get a chance to win a Lenovo notebook.…
When the leader stays the course
WHEN a leader chooses courses of action steeped in integrity whether in good times or especially in bad,…
The Coronavirus Chronicles: Great speeches, great speakers
Part Two IN last week’s column, we talked about how now is the best time to build up…
The Coronavirus Chronicles: Great speeches, great speakers
Part One WHETHER you run a company, team, or start-up, effective communication and presentation are part of the…
Brand affinity and the Jollibee effect
UNLESS you’ve been living under a rock, chances are you’ve already heard of the infamous “Toweljoy” incident. In…
‘Silver linings’ in the time of the pandemic
MORE than a year after Covid-19 sent us home to isolate or to be socially distanced, it feels…
Lessons I learned from leading teams
ONE very important aspect of communication and public relations is the ability to have people skills that build…
The Coronavirus Chronicles: Has Covid changed media relations?
PR pros will be interested to know that last Sunday May 16 was the celebration of World Communications…
The Coronavirus Chronicles: How can I spot fake news?
THE most important thing we have to remember about FAKE NEWS is that it IS REAL. After all,…
How do you say goodbye to a good friend?
WE all thought and hoped that the worst would be over after 2020. Nobody expected that there would…
Taking care of our only home
WITH thousands upon thousands of new Covid-19 cases daily, it’s not easy to think of anything else other…
Working with patient groups in addressing vaccine hesitancy
IT has been a year since the pandemic devastated the entire world and patient groups stand with the…
Is an infodemic making our fears worse?
A LITTLE more than a year ago, a massive health crisis hit our planet, launching us into a…
The Coronavirus Chronicles: Online schooling, its beginnings and top courses
AT a time when millions of school children around the world are homebound and studying remotely, it’s a…
The coronavirus chronicles: Are you zoomed out?
DURING the early months of pandemic, we were all initially excited about Zoom meetings. Working from home, these…
PhilPop: Music breaking borders
WHEN poet Henry Wadsworth Longfellow said, “Music is the universal language of mankind,” he was on to something.…
Songs as communication tool
MARCH signals the start of summer in the Philippines. One of the things that viewers anticipate is the…
Sustainable CSR: Going beyond philanthropy
OVER the past four Mondays, my fellow IPRAns, including Ipra global President Philippe Borremans, have written about topics…
8 lessons learned from the pandemic: the experience of DOST-STII
THE past year was definitely memorable that it had to be named twice: 2020. Many could consider it…
How our agency adapted to the pandemic crisis
IN January of this year, our Ipra Philippine chapter organized a webinar featuring as a major speaker our…
Making sense of multichannel choices
ON January 28, 2021, Ipra Philippines, a chapter of the London-based International Public Relations Association, launched its webinar…
What’s next for the Public Relations profession?
PR professionals will have to focus on managing agile and virtual teams, delivering science-driven communication, integrating complex stakeholder…
IPRA Philippines’ CommuniTalks series: Learning never stops
SINCE quarantine was imposed in March last year, I’m sure most, if not all, of us have attended…
WATCH | Stars align in Gloc-9’s ‘Macho Rap’ music video
In our current reality, music videos serve as welcome — if not essential — partners for many fans…
How a simple need for free communication turned into a messaging giant
IN 2010, four Israeli friends devised a way to simply solve a very personal yet relatable problem. They…
The Coronavirus Chronicles: Communications and the Great Restart
EVERY New Year brings with it aspirations for hope, a fresh start, a new beginning. But after a…
Into the New
WE nearly hibernated for most of 2020, challenging the record of the Siberian salamander, said to have the…
The coronavirus chronicles: Social media 2020
BY this time, many PR Pros are already making plans for 2021 in a world that has significantly…
Recharge, refresh, recover
HOW much of an understatement would it be if I described 2020 as one heck of a rollercoaster…
Six accomplished women get hooked on K-Drama
I WAS pleased by readers’ enthusiastic response to my recent article, What our creative industry can learn from…
The Coronavirus Chronicles: Everyday Gratitude
HAVING just celebrated Thanksgiving has given us pause to refocus on something that has not been top of…
What our creative industry can learn from the Koreans and their K-dramas
LONG before Covid-19 hit our planet, I had wanted to write about the widespread phenomenon spanning K-pop culture…
Wastewater, what?
BEFORE I joined my current company, I had no idea what wastewater was. Apparently, I was not alone. …
Using Yammer and Workplace to connect with employees
POSTING and managing content on the official social-media accounts of a private company has been part of the…
Communicating with remote employees
NOBODY foresaw a health pandemic to hit the world this year. Governments and private institutions were caught off-guard.…
The coronavirus chronicles: Rethinking your office space…and your budget
WITH many of my colleagues in various industries still working remotely or having more flexible work arrangements, the…
Re-calibrate your strategies for 2021
Now is the time to re-calibrate the company's roadmap and be resilient. Carefully re-examine your strategies now in the 'Strategic Management in the VUCA World Webinar' on November 11, 2020, Wednesday, 1:30-4:30PM PST via Zoom.
Prompting behavior change to prevent the spread of diseases
THE key to preventing the spread of Covid-19, and many other diseases, is in our hands—literally. It has…
AKAP Guro Connected: A timely communications program for the country’s teachers
IT happened nearly three months into 2020. Australia was still reeling from raging bush fires and our own…
The coronavirus chronicles: Is this a good time to start your own business?
AMID all the economic difficulties, as well as the growing anxieties brought about by the effects of the…
Bridging the empathy gap
THIS pandemic—and the fact that we’ve been pretty much holed up in our homes for more than six…
How these corporate women shifted from the boardroom to WFH (and even started home-based new businesses)
HALF a year after the deadly virus started ravaging our populace, the pandemic is shaping up to be…
The coronavirus chronicles: What kind of remote worker are you?
‘YOU actually go to your office to work?” Many of my colleagues in public relations and marketing express…
A timely call for good manners and positive values
SO much in our lives have drastically changed since March 2020. Suddenly our social behavior is racked by…