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The Coronavirus Chronicles: Why good writing is getting things done
WITH many more of us working remotely because of the two-week lockdown, this would be a good time…
Meet 5 professionals who beat the coronavirus
LIKE it or not, life’s downturns convey vital lessons that even the most expensive education cannot provide. Bouncing…
The coronavirus chronicles: Books that heal
READING can be healing, and is a good place to start recovering after a year of uncertainty, struggle,…
The coronavirus chronicles: What will the post-pandemic office look like?
WITH things slowly reopening, there will definitely be changes in working arrangements as WFH workers prepare to go…
STARBOOKS: A library project that became the face of Science For The People
READ through to the last part of this article and get a chance to win a Lenovo notebook.…
When the leader stays the course
WHEN a leader chooses courses of action steeped in integrity whether in good times or especially in bad,…
The Coronavirus Chronicles: Great speeches, great speakers
Part Two IN last week’s column, we talked about how now is the best time to build up…
The Coronavirus Chronicles: Great speeches, great speakers
Part One WHETHER you run a company, team, or start-up, effective communication and presentation are part of the…
Brand affinity and the Jollibee effect
UNLESS you’ve been living under a rock, chances are you’ve already heard of the infamous “Toweljoy” incident. In…
‘Silver linings’ in the time of the pandemic
MORE than a year after Covid-19 sent us home to isolate or to be socially distanced, it feels…
Lessons I learned from leading teams
ONE very important aspect of communication and public relations is the ability to have people skills that build…
The Coronavirus Chronicles: Has Covid changed media relations?
PR pros will be interested to know that last Sunday May 16 was the celebration of World Communications…
The Coronavirus Chronicles: How can I spot fake news?
THE most important thing we have to remember about FAKE NEWS is that it IS REAL. After all,…
How do you say goodbye to a good friend?
WE all thought and hoped that the worst would be over after 2020. Nobody expected that there would…
Taking care of our only home
WITH thousands upon thousands of new Covid-19 cases daily, it’s not easy to think of anything else other…
Working with patient groups in addressing vaccine hesitancy
IT has been a year since the pandemic devastated the entire world and patient groups stand with the…
Is an infodemic making our fears worse?
A LITTLE more than a year ago, a massive health crisis hit our planet, launching us into a…
The Coronavirus Chronicles: Online schooling, its beginnings and top courses
AT a time when millions of school children around the world are homebound and studying remotely, it’s a…
The coronavirus chronicles: Are you zoomed out?
DURING the early months of pandemic, we were all initially excited about Zoom meetings. Working from home, these…
PhilPop: Music breaking borders
WHEN poet Henry Wadsworth Longfellow said, “Music is the universal language of mankind,” he was on to something.…
Songs as communication tool
MARCH signals the start of summer in the Philippines. One of the things that viewers anticipate is the…
Sustainable CSR: Going beyond philanthropy
OVER the past four Mondays, my fellow IPRAns, including Ipra global President Philippe Borremans, have written about topics…
8 lessons learned from the pandemic: the experience of DOST-STII
THE past year was definitely memorable that it had to be named twice: 2020. Many could consider it…
How our agency adapted to the pandemic crisis
IN January of this year, our Ipra Philippine chapter organized a webinar featuring as a major speaker our…
Making sense of multichannel choices
ON January 28, 2021, Ipra Philippines, a chapter of the London-based International Public Relations Association, launched its webinar…
What’s next for the Public Relations profession?
PR professionals will have to focus on managing agile and virtual teams, delivering science-driven communication, integrating complex stakeholder…
IPRA Philippines’ CommuniTalks series: Learning never stops
SINCE quarantine was imposed in March last year, I’m sure most, if not all, of us have attended…
WATCH | Stars align in Gloc-9’s ‘Macho Rap’ music video
In our current reality, music videos serve as welcome — if not essential — partners for many fans…
How a simple need for free communication turned into a messaging giant
IN 2010, four Israeli friends devised a way to simply solve a very personal yet relatable problem. They…
The Coronavirus Chronicles: Communications and the Great Restart
EVERY New Year brings with it aspirations for hope, a fresh start, a new beginning. But after a…
Into the New
WE nearly hibernated for most of 2020, challenging the record of the Siberian salamander, said to have the…
The coronavirus chronicles: Social media 2020
BY this time, many PR Pros are already making plans for 2021 in a world that has significantly…
Recharge, refresh, recover
HOW much of an understatement would it be if I described 2020 as one heck of a rollercoaster…
Six accomplished women get hooked on K-Drama
I WAS pleased by readers’ enthusiastic response to my recent article, What our creative industry can learn from…
The Coronavirus Chronicles: Everyday Gratitude
HAVING just celebrated Thanksgiving has given us pause to refocus on something that has not been top of…
What our creative industry can learn from the Koreans and their K-dramas
LONG before Covid-19 hit our planet, I had wanted to write about the widespread phenomenon spanning K-pop culture…
Wastewater, what?
BEFORE I joined my current company, I had no idea what wastewater was. Apparently, I was not alone. …
Using Yammer and Workplace to connect with employees
POSTING and managing content on the official social-media accounts of a private company has been part of the…
Communicating with remote employees
NOBODY foresaw a health pandemic to hit the world this year. Governments and private institutions were caught off-guard.…
The coronavirus chronicles: Rethinking your office space…and your budget
WITH many of my colleagues in various industries still working remotely or having more flexible work arrangements, the…
Re-calibrate your strategies for 2021
Now is the time to re-calibrate the company's roadmap and be resilient. Carefully re-examine your strategies now in the 'Strategic Management in the VUCA World Webinar' on November 11, 2020, Wednesday, 1:30-4:30PM PST via Zoom.
Prompting behavior change to prevent the spread of diseases
THE key to preventing the spread of Covid-19, and many other diseases, is in our hands—literally. It has…
AKAP Guro Connected: A timely communications program for the country’s teachers
IT happened nearly three months into 2020. Australia was still reeling from raging bush fires and our own…
The coronavirus chronicles: Is this a good time to start your own business?
AMID all the economic difficulties, as well as the growing anxieties brought about by the effects of the…
Bridging the empathy gap
THIS pandemic—and the fact that we’ve been pretty much holed up in our homes for more than six…
How these corporate women shifted from the boardroom to WFH (and even started home-based new businesses)
HALF a year after the deadly virus started ravaging our populace, the pandemic is shaping up to be…
The coronavirus chronicles: What kind of remote worker are you?
‘YOU actually go to your office to work?” Many of my colleagues in public relations and marketing express…
A timely call for good manners and positive values
SO much in our lives have drastically changed since March 2020. Suddenly our social behavior is racked by…
Communication 101 in the time of Covid-19
The coronavirus pandemic has forced Filipino communicators to be in full crisis mode, as the country plunged down…
Bring back the child in you
MONTHS before the Covid-19 pandemic struck, I enrolled myself in a mentorship class on creativity with THE Emily…
Outside looking in: Communications is the key
A WISE man in Ateneo’s Communications Department once said, “communications is LIFE” and it was this first day…
The Coronavirus Chronicles: What lies ahead for marketing events
DURING this time of the year, marketing professionals would normally be busy organizing conferences, trade shows, concerts, and…
The Coronavirus Chronicles: Creating an attitude of gratitude at work
DO you know that e-mails with a thankful closing like “Thank you so much!” saw a response rate…
Take a moment (and find God in the workplace)
OMG. This is an expression one commonly uses to express awe, surprise, gratitude and joy—and sometimes even dismay…
Agencies pivot their way to survival
PR MattersBy Abigail L. Ho-Torres AMONG the many buzzwords that the Covid-19 pandemic has given rise to, “pivot”…
The Coronavirus Chronicles: The new age of PR
LIKE all things related to the coronavirus pandemic, change has redefined today’s PR practice. While most of us…
The coronavirus chronicles: Managing mental health
LAST May, which is globally Mental Health Month, the National Center for Mental Health reported that the number…
Engaging the ‘new normal’ consumer
PR MattersBy Abigail L. Ho -Torres Second of two parts IN last week’s column, we took a look…
Do you still know your consumers?
PR MattersBy Abigail L. Ho -Torres First of two parts ANY good public relations campaign has a clearly…
The rise of the Mega Trend
PR MattersBy Margarita Y. Locsin SINGAPORE has just moved on from Phase 1 post-Circuit Breaker (the local, more…
New etiquette for virtual business meetings
IT came without warning. No red flags to indicate that a deadly virus was going to stall business…
The coronavirus chronicles: Communicating with children
SINCE the coronavirus pandemic began, PR pros have been on overdrive testing and honing their communications skills as…
This is the time to get creative
PR MattersBy Abigail Ho-Torres “This is precisely the time when artists go to work. There is no time…
The coronavirus chronicles: New normal speak for communicators
WITHOUT a doubt, the coronavirus pandemic has changed everything. And that includes the way we speak, and the…
IPRA celebrates the life of our PR colleague Ramon ‘Bong’ Osorio
We, the members of theInternational Public Relations Association (Ipra) Philippine Chapter, join our friends and colleagues in the…
Coronavirus updates: How PR leaders can manage their WFH teams
IN last week’s column, we wrote about how working from home (WFH) has transformed from a trend into…
How PR professionals can move on—post-pandemic
WITH a nationwide quarantine disrupting our professional lives for almost two months, one drastic change we’ve had to…
Transparency is key in crisis management
PR MattersBy Abigail L. Ho-Torres IF you’re a fan of police and law procedurals, you’ll know that secrets…
What can we do better after the pandemic is over? (Lessons beyond the quarantine)
NO one saw it coming, this insidious virus that upended our everyday lives and brought all that we…
Coronavirus updates: Books to read during the ECQ extension
WITH the recent extension of the enhanced community quarantine (ECQ), most PR pros would probably have had their…
CSR in the time of Covid-19
PR MattersBy Abigail L. Ho-Torres TO say these are extraordinary times is an understatement. All of us have…
In desperate need of crisis leaders
PR MattersBy Ron F. Jabal, APR TODAY, we live in uncertainties and disruptions. No thanks to the pandemic…
Coronavirus updates: WFH tips for PR pros
IN the past few days, the inevitable has happened. Taking a page from what other countries have done,…
Coronavirus updates: Travel, communications, best practices
SINCE news of the coronavirus broke out early this year, the media has been in overdrive keeping up…
The real ‘Silent Majority’: Voices of OFWs
By Margarita Locsin THE term “silent majority” has been used and overused politically since the last election. Truth…
Looking at the brighter side of communications
IT’S March 2020, signifying that the brand-new decade is well under way. But with the onset of 2020…
PowerPoint, productivity and the executive suite
Part Two In last week’s column, we discussed how some of the world’s top executives liked to conduct…
PowerPoint, productivity and the executive suite
DID you know that the average time people spent in meetings doubled from 10 hours a week in…
Communicating in the midst of a health emergency: Lessons being learned from the COVID-19 crisis
By Karen Alparce-Villanueva News blackout contributed to the spread of the disease THE novel coronavirus 2019 (COVID-19) is…
Communications in the age of coronavirus
FOR the past few weeks, the coronavirus has swept headlines. Nikkei Asian Review, which is tracking the spread…
What are the new 4Ps of marketing?
FOR many years, marketers have applied the 4Ps of marketing—place, price, product and promotion—into their programs and strategies,…
the top PR trends for 2020: What PR trends can keep me ahead of the game?
Part Three With the start of a new year and a new decade, our past two columns have…
The top PR trends for 2020: Do you have 20/20 vision?
In last week’s column, we answered the letter of Deanna Y., who asked what PR practitioners can look…
What are the top PR trends for 2020?
Dear PR Matters, Since 2020 will not only be the start of a new year, but also a…
Welcoming a new decade with new goals, new perspectives
THIS past week, we welcomed, not just a new year, but with the onset of 2020, a new…
How can I prepare myself to face challenges?
Part Three In our last two columns, we answered Jocelyn G.’s inquiry on how we could prepare ourselves…
How can I prepare myself to face challenges?
Part Two IN last week’s column, Jocelyn G. asked how we could prepare ourselves to face day-to-day challenges…
How can I prepare myself to face challenges?
Part One Dear PR Matters, One of the reasons I like reading your column is that you and…
Going beyond grammar in your PR writing
While we have tackled the subject many times, we still get a lot of inquiries from readers on…
Learning pr on the job
Dear PR Matters, I recently graduated from a communications course that includes PR subjects, and after reading your…
How can I be more productive?
Part Two In last week’s column, we answered the letter of Nina C., who, like many of us,…
Building environmental awareness through the arts
By Abigail L. Ho-Torres ENVIRONMENTAL causes used to be hard to sell. After all, people do not see…
New definition of PR in a world imperilled by fake news
IT can be said that the practice of public relations is one of the oldest in the world.…
UPMG holds Print Media Congress 2019 with theme of ‘Printegrity: Innovating through Credible Content’
THE United Print Media Group (UPMG), the association of the country’s biggest and most respected newspaper companies, gathered…
How can I be more productive?
Dear PR Matters, I work in the communications department of a medium-sized consumer company, and aspire to do…
Pitfalls to watch out for when dealing with clients
AS a PR agency head who has worked with different clients for over three decades, I can rightfully…
Experiential marketing and how to do it right
Part Two In last week’s column, we answered the inquiry of Bernie S. who asked us to know…
Experiential marketing and how to do it right
Part 1 Dear PR Matters, Being in the marketing field, my colleagues and I are often urged to…
Why read?
Part Two In last week’s column, Angeline related how her mentor, whom she holds with great respect and…
Why read?
Part One Dear PR Matters, As someone new in the work force, I am very fortunate to be…