THE past year was definitely memorable that it had to be named twice: 2020. Many could consider it a year of the great upset, when so much was lost: jobs, businesses, travel, even lives. But it could also be the year of the...
IN January of this year, our Ipra Philippine chapter organized a webinar featuring as a major speaker our Ipra Global President Philippe Borremans who spoke on the topic “Communication Trends in 2021 and Beyond,” the highlights of which he also shared here in...
ON January 28, 2021, Ipra Philippines, a chapter of the London-based International Public Relations Association, launched its webinar series titled “CommuniTalks.”
Its first session “Communication in 2021 and beyond,” featured Ipra President Philippe Borremans, and four Ipra Philippines speakers tackling different PR topics. The...
PR professionals will have to focus on managing agile and virtual teams, delivering science-driven communication, integrating complex stakeholder ecosystems in their plans and recognize the 12- month-long pandemic impact on mental health.
It would be redundant to focus on the many challenges of 2020,...
SINCE quarantine was imposed in March last year, I’m sure most, if not all, of us have attended a webinar or two. Regardless of profession or interest, there was surely at least one online learning session for you, mostly offered for free. We...
In our current reality, music videos serve as welcome — if not essential — partners for many fans that miss the excitement of live performances. Admit it, casting them on a TV screen in order to sing and dance our hearts out to...
IN 2010, four Israeli friends devised a way to simply solve a very personal yet relatable problem. They decided to initiate talking to each other at no cost. Two of these four friends ended up as couple but the group's simple goal was...
EVERY New Year brings with it aspirations for hope, a fresh start, a new beginning. But after a year that changed the world, the desire for better times and a better world resonates so much stronger as we welcome 2021.
With the rollout of...
WE nearly hibernated for most of 2020, challenging the record of the Siberian salamander, said to have the longest kind of self-isolation. Throughout the lockdowns and quarantine variations, the human spirit fought on. The new strain of the virus may have changed how...
BY this time, many PR Pros are already making plans for 2021 in a world that has significantly changed. A marked shift to things digital—online classes for kids, online banking, zoom meetings, endless digital campaigns—brought about by lockdowns and travel restrictions has made...
HOW much of an understatement would it be if I described 2020 as one heck of a rollercoaster ride? I usually have words for everything, but not for 2020. I just wish for this year to end, hoping that after what it has...
I WAS pleased by readers’ enthusiastic response to my recent article, What our creative industry can learn from the Koreans and their K-Dramas (published here on November 30, 2020), but I was especially thrilled to learn that some women friends—UP graduates all who...
