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8 lessons learned from the pandemic: the experience of DOST-STII

THE past year was definitely memorable that it had to be named twice: 2020. Many could consider it a year of the great upset, when so much was lost:  jobs, businesses, travel, even lives. But it could also be the year of the...

How our agency adapted to the pandemic crisis

IN January of this year, our Ipra Philippine chapter organized a webinar featuring as a major speaker our Ipra Global President Philippe Borremans who spoke on the topic “Communication Trends in 2021 and Beyond,” the highlights of which he also shared here in...

Making sense of multichannel choices

ON January 28, 2021, Ipra Philippines, a chapter of the London-based International Public Relations Association, launched its webinar series titled “CommuniTalks.” Its first session “Communication in 2021 and beyond,” featured Ipra President Philippe Borremans, and four Ipra Philippines speakers tackling different PR topics. The...

What’s next for the Public Relations profession?

PR professionals will have to focus on managing agile and virtual teams, delivering science-driven communication, integrating complex stakeholder ecosystems in their plans and recognize the 12- month-long pandemic impact on mental health. It would be redundant to focus on the many challenges of 2020,...

IPRA Philippines’ CommuniTalks series: Learning never stops

SINCE quarantine was imposed in March last year, I’m sure most, if not all, of us have attended a webinar or two. Regardless of profession or interest, there was surely at least one online learning session for you, mostly offered for free. We...

WATCH | Stars align in Gloc-9’s ‘Macho Rap’ music video

In our current reality, music videos serve as welcome — if not essential — partners for many fans that miss the excitement of live performances.  Admit it, casting them on a TV screen in order to sing and dance our hearts out to...

How a simple need for free communication turned into a messaging giant

IN 2010, four Israeli friends devised a way to simply solve a very personal yet relatable problem. They decided to initiate talking to each other at no cost.  Two of these four friends ended up as couple but the group's simple goal was...

The Coronavirus Chronicles: Communications and the Great Restart

EVERY New Year brings with it aspirations for hope, a fresh start, a new beginning. But after a year that changed the world, the desire for better times and a better world resonates so much stronger as we welcome 2021. With the rollout of...

Into the New

WE nearly hibernated for most of 2020, challenging the record of the Siberian salamander, said to have the longest kind of self-isolation. Throughout the lockdowns and quarantine variations, the human spirit fought on. The new strain of the virus may have changed how...

The coronavirus chronicles: Social media 2020

BY this time, many PR Pros are already making plans for 2021 in a world that has significantly changed. A marked shift to things digital—online classes for kids, online banking, zoom meetings, endless digital campaigns—brought about by lockdowns and travel restrictions has made...

Recharge, refresh, recover

HOW much of an understatement would it be if I described 2020 as one heck of a rollercoaster ride? I usually have words for everything, but not for 2020. I just wish for this year to end, hoping that after what it has...

Six accomplished women get hooked on K-Drama

I WAS pleased by readers’ enthusiastic response to my recent article, What our creative industry can learn from the Koreans and their K-Dramas (published here on November 30, 2020), but I was especially thrilled to learn that some women friends—UP graduates all who...
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