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Today’s front page, Monday, September 25, 2023

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BusinessMirror
BusinessMirror
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    • News
    • Top News
    • Regions
    • Nation
    • World
    • Asia Today
  • Business
    • Business
    • Agri-Commodities
    • Asean Economic Community
    • Banking & Finance
    • Companies
    • Economy
    • Entrepreneur
    • Executive Views
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    • Harvard Management Update
    • Monday Morning
    • Mutual Funds
    • Stock Market Outlook
    • The Integrity Initiative
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    • Opinion
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    • Editorial
    • Editorial cartoon
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    • Life
    • Art
    • Design&Space
    • Digital Life
    • Journey
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    • Y2Z
  • Features
    • Biodiversity
    • Education
    • Envoys & Expats
    • Explainer
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    • Green
    • Health & Fitness
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  • The Broader Look

Marketing

463 posts
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  • 4 min

The 5 constants of PR The truth should always be at the heart of any PR message

  • Edd Fuentes
  • September 25, 2023

SURPASSING the 30-year milestone is an  achievement not many companies are privileged to reach. This year, as FuentesManila once again celebrates being a thirty-something Public Relations (PR) agency, we raise a toast not just to over three decades of working with hundreds of amazing clients, brands, and people; we also express gratitude for being on the front row, to witness and be amazed by how this industry of ours has evolved over the years.

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  • 5 min

Taylor Swift: PR whiz?

  • Millie F. Dizon
  • September 18, 2023

SEEMS there is no stopping Taylor Swift! She is making musical and cultural history as she outdoes herself—with 50 million albums sold and over 23 billion views on YouTube.

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  • 4 min

The amazing power of hobbies

  • Abigail L. Ho-Torres
  • September 11, 2023

WE are always busy, aren’t we? Is anyone in public relations ever not busy? As things are, it is difficult to even find time to sleep, let alone do anything else. But it’s those other things outside of work—those things we call hobbies—that may spell the difference between burnout and productivity in the workplace.

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  • 4 min

How PR pros can master brainstorming meetings

  • Millie F. Dizon
  • September 4, 2023

NOW that events and promotions are back, there are many more opportunities for PR Pros to tap into their creativity.  It is not surprising to find ourselves attending more brainstorming sessions. And its everyone’s chance to learn and yes, shine.

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  • 7 min

Pinoy expressions and phrases with interesting origins

  • Joy Lumawig-Buensalido
  • August 28, 2023

THE whole month of August celebrates “Buwan ng Wika” which aims to focus on the importance of the Filipino language, not only for students but for the whole population.

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  • 264
  • 5 min

Who says science isn’t sexy?

  • Richard P. Burgos
  • August 21, 2023

THEY say perception is often shaped by our reality. With that premise, we would usually hear a lot of misconceptions on certain fields.

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  • 77
  • 4 min

How communicators can avoid the oversharing trap

  • Millie F. Dizon
  • August 14, 2023

WE all know about it —posts about our daily adventures and feelings. We do it, celebrities do it. We’ve all been guilty at one point or another. When over the top, these can venture into the TMI (too much information) territory and make others silently cringe.

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  • 264
  • 3 min

What PR pros can learn from the Barbieverse

  • Millie F. Dizon
  • August 7, 2023

FOR the past weeks. Barbie starring Margot Robbie as Barbie and Ryan Gosling as Ken has ruled movieverse. The Greta Gerwig film has now generated $351.4 million in North American ticket sales; with $423 million abroad.

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  • 184
  • 7 min

Four remote communication practices that I’ve adopted and hope to pursue, post-pandemic

  • Joy Lumawig-Buensalido
  • July 31, 2023

Last May, the World Health Organization officially declared that the global health emergency was over, followed this month by the Philippine government’s own advisory on the same status. However, even before such official announcements were made, I had observed many people going about their business in public—without face masks. Although the use of face masks is no longer mandatory, I believe that as we continue to watch our health, wearing face masks is one practice we must retain along with other fine habits that the three-year health crisis compelled us to adopt.

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  • 340
  • 4 min

Beware: The optics-only trap

  • BusinessMirror
  • July 24, 2023

PUBLIC relations, marketing, advertising—we are all in the business of “optics,” aren’t we?

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  • 194
  • 5 min

Why writing still matters in the age of AI

  • Millie F. Dizon
  • July 17, 2023

SEVERAL weeks ago, my dear IPRA colleague Joy Buensalido wrote two very thought-provoking columns on the onset of AI and how this would affect our lives.

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  • 6.4K
  • 6 min

Love the Philippines, It’s More Fun in the Philippines:What we think of the new tourism slogan

  • Joy Lumawig-Buensalido
  • July 10, 2023

IT hogged the headlines and television newscasts—and set social media on fire—this past week. With scores of netizens joining the fray, and Cebu City’s local executives rushing to the defense of the embattled DOT Secretary, a good friend/editor asked me if I could write about the raging issue for this column.

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  • 127
  • 3 min

Building media relationships in a foreign market

  • Millie F. Dizon
  • July 3, 2023

AS things open up, global communications are again growing. And it will not be unusual for PR pros to have the opportunity to work in a foreign market.

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  • 219
  • 4 min

Learning is forever

  • Abigail L. Ho-Torres
  • June 26, 2023

WHEN we were babies, we were like sponges: we absorbed a lot of things both consciously and unconsciously. We were curious beings when we were children, using all our senses to take in everything the big world had to offer. According to multiple studies, the things we were exposed to from birth to three years old served as the foundation for our grown-up selves.

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  • 429
  • 8 min

AI Part 2: How professionals regard Artificial Intelligence

  • Joy Lumawig-Buensalido
  • June 19, 2023

I asked the readers for feedback to my recent article “Another Look at Artificial Intelligence The Pros and Cons for Communicators” published in this column on May 29, 2023  and I was quite happy to receive not one but five well-thought out replies, two from the creative industry, one from the medical profession, one from a close friend and astute businesswoman and the longest one from a retired former marketing executive who is now an active member of a brotherhood of international  businessmen and professionals. 

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  • 414
  • 6 min

Homespun wisdom

  • Ritzi Villarico-Ronquillo
  • June 12, 2023

THIS column comes as a cusp between Mother’s Day/Women’s Month in May, and Father’s Day in June as we honor mothers and fathers whose experiences in life have shaped and influenced the next generation. Theirs are the hands that rock the cradle, gender equality-stated.

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  • 133
  • 4 min

How to make meetings matter today

  • Millie F. Dizon
  • June 5, 2023

MOST of us believe that meetings—whether virtual or face to face—are a necessary evil.  Without them, author Minda Zetlin says in an article in Inc.com, “communication would break down, important information would get missed, there would be less collaboration, and your team would stop feeling like a team.”

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  • 206
  • 5 min

Another look at Artificial Intelligence: The pros and cons for communicators

  • Joy Lumawig-Buensalido
  • May 29, 2023

IT usually takes me at least two days to finish a column, sometimes even weeks for me to think and decide on a topic that I want to write about.

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