Marketing

Take a moment (and find God in the workplace)

OMG. This is an expression one commonly uses to express awe, surprise, gratitude and joy—and sometimes even dismay and disappointment. I'd like to believe it’s our instant way of “talking” to God. I...

Agencies pivot their way to survival

PR MattersBy Abigail L. Ho-Torres AMONG the many buzzwords that the Covid-19 pandemic has given rise to, “pivot” appears to be one of the more popular ones used in the business world. Sure, all of us had to...

The Coronavirus Chronicles: The new age of PR

LIKE all things related to the coronavirus pandemic, change has redefined today’s PR practice. While most of us communication practitioners have focused on day-to-day concerns—work from home arrangements, spreading good news amid all the challenges, and...

The coronavirus chronicles: Managing mental health

LAST May, which is globally Mental Health Month, the National Center for Mental Health reported that the number of calls its hotline receives had increased significantly—from 60 to 80 calls per month before the community quarantine...

Engaging the ‘new normal’ consumer

PR MattersBy Abigail L. Ho -Torres Second of two parts IN last week’s column, we took a look at some emerging consumer sentiments and behaviors resulting from the pandemic and the quarantine scheme still in...

Do you still know your consumers?

PR MattersBy Abigail L. Ho -Torres First of two parts ANY good public relations campaign has a clearly drawn up stakeholder map. After all, how can you craft appropriate messages when you do not know...

The rise of the Mega Trend

PR MattersBy Margarita Y. Locsin SINGAPORE has just moved on from Phase 1 post-Circuit Breaker (the local, more politically and emotionally correct term for a lockdown) into Phase 2, which allows for schools to restart, stores to reopen,...

New etiquette for virtual business meetings

IT came without warning. No red flags to indicate that a deadly virus was going to stall business and commerce and threaten the economy. In just three months, Covid-19 caused unprecedented disruptions in our corporate lives,...
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DTI pitches PHL as India’s regional drug production hub

TOUTING the country’s capacity to grow natural...

Senate PhilHealth hearing a go; DOJ probe on

THE Senate Committee of the Whole’s scheduled...
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