fbpx

Millie F. Dizon

148 posts
Millie F. Dizon is the senior vice president for marketing and communications of SM, as well as the chairman of the local chapter of the United Kingdom-based International Public Relations Association (Ipra), the premier association for senior PR professionals around the world.PR Matters is a rotating column of members of the local chapter of the Ipra.PR Matters is devoting a special column each month to answer readers’ questions about public relations. Send your comments and questions to askipraphil@gmail.com.

The coronavirus chronicles: Things we have to rethink about

AS we approach midyear, it’s a good time to reassess and reconsider how we look at things.  After all, everything is changing around us—brought about by the pandemic that we still have to cope with, world events, and closer to home, national elections.  And how we approach these challenges will certainly matter.

The coronavirus chronicles:
Meet the customers that matter in 2022

NOT too long ago, millennials – and later on Gen Z—were every marketer’s focus, dream, and biggest challenge. How does one, after all, reach out to a segment that represented the largest population group apart from baby boomers? How do brands entice a generation—boosted by technology and changing attitudes and values – so different from the rest?

The Coronavirus Chronicles: Has Covid changed media relations?

PR pros will be interested to know that last Sunday May 16 was the celebration of World Communications Day. As a backgrounder, World Communications Day was established by Pope Paul VI in 1967 as an annual celebration that encourages us to reflect on the opportunities and challenges that the modern means of social communications (the press, motion pictures, radio, television, and the Internet) afford the church to communicate the gospel message.

The Coronavirus Chronicles: Online schooling, its beginnings and top courses

AT a time when millions of school children around the world are homebound and studying remotely, it’s a good time to look back at the beginnings of distance learning.  And we will be surprised to know that while technology and the pandemic has made this seem like a modern concept, long-distance correspondence actually began in the mid 19th century when the US Postal service was developed.

The Coronavirus Chronicles: Online schooling, its beginnings and top courses

AT a time when millions of school children around the world are homebound and studying remotely, it’s a good time to look back at the beginnings of distance learning.  And we will be surprised to know that while technology and the pandemic has made this seem like a modern concept, long-distance correspondence actually began in the mid 19th century when the US Postal service was developed.

The coronavirus chronicles: Social media 2020

BY this time, many PR Pros are already making plans for 2021 in a world that has significantly changed. A marked shift to things digital—online classes for kids, online banking, zoom meetings, endless digital campaigns—brought about by lockdowns and travel restrictions has made this decidedly a crowded space.

The Coronavirus Chronicles: What lies ahead for marketing events

DURING this time of the year, marketing professionals would normally be busy organizing conferences, trade shows, concerts, and on-site events. They would also be preparing plans for Christmas, which for many businesses is the happiest time of the year.  But that was it seems, in another life—meaning before March this year, when the impact of the coronavirus struck like a bolt out of the blue.

The Coronavirus Chronicles: The new age of PR

LIKE all things related to the coronavirus pandemic, change has redefined today’s PR practice. While most of us communication practitioners have focused on day-to-day concerns—work from home arrangements, spreading good news amid all the challenges, and handling crisis matters—we should use this opportunity to also think about the future.

Farewell, 2018. Goodbye to these words and phrases in 2019

Our last series on How Important is Writing in PR Today made a lot of practicing PRs—as well as students—go back to their roots with the realization that writing is the biggest weakness for communicators. It gave them pause when we cited a PR News survey indicating that 80 percent of senior-level communicators at agencies, corporations and no-profits identified writing as the top skill their team needs to improve.