Amaia develops a master-planned township in Novaliches

In Photo: Amaia Square

AMAIA, the economic housing unit of property colossus Ayala Land Inc. (ALI), is raising the bar on how to develop a master-planned community in the town of Novaliches.

In fact, this is something to look forward to because the affordable market can now experience the ALI brand of development.

Amaia Nova Estate

“Although our market is not high end as compared to the other ALI brands, we will be using the formula used by ALI as an anchor in developing a community,” Ayla Reyes, project-development associate manager of Amaia, said in a recent briefing held in Quezon City.

During her presentation to the media, Reyes said Amaia Land has invested P1.5 billion to develop different residential products into a 20-hectare land in the heart of Novaliches. The portfolio consists of a condominium, townhouse and shophouses, which will serve the needs of neighbouring barangays.


Leading the list is the Amaia Steps Novaliches, a four-building mid-rise condominium suitable for homeowners seeking a compact and low-maintenance space. Located along Susana Road near the entrance of Amaia Nova Estate, Amaia Square Novaliches encompasses multipurpose shophouse units on the ground floor, with private residential units on the upper floor.

Meanwhile, Reyes said Amaia Series Novaliches is a four- and a six-unit townhouse perfect for small to growing families and for people who are yearning to develop their entrepreneurial mindset.

Reyes pointed out that Amaia Square Novaliches aims to provide the convenience for unit owners to live and work in the same place where the ground floor serves as a commercial space with the residential unit above. It is not going to be your typical hardware store found in several cities in Metro Manila. “Moreover, we are giving a chance to people who will move to Amaia an opportunity to live in a well-planned community,” Reyes added.

Amaia Square Novaliches, developed for investors who prefer to work within the community, is ideal for individuals who want to work and live in the same area to avoid the monstrous jams in the metropolis. “It is a good location for home-based professionals who belong to law firms, accountancy firms, human resources, advertising, engineering, interior design and architecture.

Reyes said, other possible businesses that can be put up are the neighborhood convenience stores, food establishments, cottage industries and meat and poultry stores. Moreover, Amaia Square Novaliches is also a suitable location for nursery day-care centers, flower shops, telecommunications shops and payment center.

“Amaia Square Novaliches features prime spaces that are master-planned with this concept in mind—the floors above the business area can be used for expansion or as private quarters for your business. Meanwhile, owners are also allowed to rent out the upper floor space for commercial or residential purposes. We’ve updated it, and it will not be your typical hardware/residential unit,” she said.

Aspiring homeowners cum entrepreneurs can choose from two- and three-story shophouse units that come with designated parking spaces, common parking lots and common comfort rooms and a multipurpose deck.

Amaia Novaliches is also accessible as motorists and commuters can easily access it through the North Luzon Expressway, Mindanao Avenue and Commonwealth Avenue. It is also close to transport hubs; buses, jeepneys and tricycles abound in the area.

“Property appreciation has risen to 20 percent since December 2014,” Reyes said.

For shopping and entertainment options, homeowners can head to Fairview Terraces and Zabarte Town Center.

As Amaia Novaliches draws more and more investors, Reyes said the ALI subsidiary continues to grow its customer base for the coming businesses to rise in Amaia Square Nova. “The potential is huge as clients from 2,000 condominium units and 836 townhouses in the whole development, not to mention residents of neighboring villages,” she pointed out.

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