THE International Olympic Committee (IOC) announced recently that Allianz signed up as a global Olympics sponsor from 2021 to 2028, adding that the global insurer will join the “Worldwide Olympic Partner” (TOP) Program.
Through the sponsorship agreement, Allianz will work with the IOC to provide innovative and integrated insurance solutions to support the Olympic Movement, including the Organizing Committees of the Olympic Games, with the objective of providing those insurance solutions to the National Olympic Committees around the world and their Olympic teams and athletes.
The support will include existing products, such as fleet and property and casualty insurance, but also insurance solutions for future products and services, driven by technological changes. The partnership will run from 2021 until 2028.
Both partners are aiming at using the power of sports to connect with new audiences via digital channels, including the Olympic Channel. Engaging the next generation in their preferred way gives Allianz the opportunity to cover their insurance needs.
The sponsorship period will cover the Winter Games Beijing 2022, Summer Games Paris 2024, Olympic Winter Games 2026 and Summer Games LA 2028. In China, France and Spain, Allianz will already have marketing rights from 2019 onward.
Allianz PNB Life Chief Marketing Officer Gae Martinez said the partnership emphasizes the values of integrity, teamwork and inclusivity, which are relevant values for Filipinos.
“Engaging digital natives is an important strategy undertaken by Allianz in the Philippines, seeing how digital conversations have dominated consumer behavior,” Martinez said.
Allianz PNB Life Director for Brand and Communications Rei Abrazaldo said that Allianz and the Olympics coming together will amplify the message of Allianz to dare individuals to pursue the best versions of themselves and as families and communities to work in collaboration to advance a better working environment.
“This new partnership demonstrates the global appeal and strength of the Olympic Movement, and we are delighted to be working together in the long term with Allianz to support sports around the world,” IOC President Thomas Bach said.