AGGRESSIVE marketing activities and supply improvement from across all brands have triggered an 18.6 percent increase in October sales, auguring well for an anticipated record-breaking performance in the run-up to the Christmas rush.
It can’t get any better than this if we go by the recent data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (Campi) and the Truck Manufacturers Association (TMA).
Both groups reported sales of 38,128 units in October 2023 from 32,146 units sold in October 2022.
“Consumer appetite is high and sales are driven by continued pent-up demand, which is also supported by easier access to credit,” said Campi president Rommel Gutierrez.
Ecstatic over the industry’s full recovery to pre-pandemic levels, Gutierrez said: “We already achieved 83 percent of our 2023 forecast in October. With sustained demand, we are confident that we can achieve 423,000 units sold by year-end.”
In another familiar refrain, Toyota Motor Philippines continued its dominance with another smashing 46-percent market share, followed by Mitsubishi at 18.5 percent, Ford 7.4 percent, Nissan 6.3 percent and Suzuki 4.3 percent.
TOYOTA Motor Philippines (TMP) has partnered with the cities of Santa Rosa and Pasay for the Toyota Community Shuttle (TCS), a free on-demand, shared transportation service, which will be delivered via digital interface.
Under the program, TMP will provide each city with a fleet of five brand-new and air-conditioned Toyota Lite Ace that will run on flexible routes within city boundaries.
The TCS is set to provide free rides for a year starting today, December 1, in Santa Rosa and on Saturday, December 2, in Pasay.
“TMP is offering the TCS as part of the Company’s corporate social responsibility and in commemoration of TMP’s 35th anniversary. Through TCS, TMP aims to contribute to improving the quality of life in these communities by providing free, easier, smarter and safer mobility,” TMP president Atsuhiro Okamoto said.
The booking service for TCS will be delivered through the ‘myToyota Shuttle PH’ application, one of the flagship mobility solutions of TMP’s mobility service arm, Toyota Mobility Solutions Philippines, Inc. (TMSPH).
The ‘myTOYOTA Shuttle PH’ allows an efficient on-demand shuttle management that optimizes route planning and seat booking. Through a downloadable mobile application, commuters can easily book their rides using a personal device, monitor the real-time location, and check the arrival time of the TCS unit.
“We want to create positive social value in our beneficiary communities through the provision of free mobility,” Okamoto said. “But the TCS is not only helpful in creating a hassle-free ride experience for commuters. It also complements the current efforts of our project beneficiaries towards becoming a smart city and ‘sustainable eco-city’ through increased connectivity and mobility, among others.”
TMP said both cities are embracing innovation and digitalization to improve the quality of life in their communities in all areas, including transportation.
TMP celebrated its 35th year of incorporation in August 2023 with a reaffirmed commitment to economic and societal development through its automotive manufacturing and distribution business and mobility-related services.
Globally, Toyota envisions diversified and innovative solutions focusing on “Connected, Autonomous/Automated, Shared, and Electrified” or “CASE” concepts of future mobility.
Indeed, Toyota’s DNA has always been: Nothing’s impossible.
PEE STOP Lyka dela Cruz-Andres says Honda CONNECT is now on, another tech wonder that ensures safety, security and convenience for Honda’s customers. Visit hondaphil.com/technology/honda-connect, or any of Honda’s 37 dealerships nationwide…Shaina Mae Semana reports that Toyota’s exquisite Hybrid Lineup will be showcased in the much-awaited Go Electrified Tour at One Bonifacio High St. Amphitheater on BGC Taguig on Dec. 8 at 11 a.m. The exhibit runs up to Dec. 10…I missed Mitsubishi’s All-New Triton showcase. But as per Nelda Castro, it was a big hit. Carry on!…Finally, Brennan Raynor Ramos tells me the recent BMW EV Weekend was a smashing success at the Upper Ground Atrium of the SM Aura Premier. Cheers!