Globaltronics in partnership with the World Wildlife Fund (WWF), Philippine Animal Welfare Society (PAWS), and Ayala Malls Glorietta unveiled the first LED technology billboards in the Philippines that initiate to champion animal protection and environmental preservation through informative talks and a compelling call to actions.
“We would want each and every billboard to be digital,” Globaltronics Ph Vice-President of Sales Timothy Lee told BusinessMirror.
He underscored that digital billboards are more eco-friendly and economical than traditional ones, citing their ability to eliminate waste and display multiple contents.
Beyond environmental impact, the collaborative effort with Globaltronics, Ayala, and other allied agencies, aims to spark the creativity of local artists.
Lee proudly noted that the 3D animations, sized at 1760 px by 4224 px, were designed and rendered by Filipino artists.
“We want to preserve our Filipino culture and Filipino talents,” Lee said.
Globaltronics Chairman and Chief Executive Officer William Guido extended wholehearted support for the company’s involvement in wildlife advocacy during the launching of “Elle,” a 3D animated elephant.
According to Globaltronics, “Elle” (elephant) symbolizes the potency of visual storytelling in raising awareness about the challenges faced by these majestic creatures due to habitat loss and poaching.
Explaining the choice of an elephant, Lee highlighted their family-oriented nature, strength, and humility. Alongside “Elle,” the event showcased other 3D animations portraying animals such as giraffes, zebras, and hippos.
Throughout the day, participants were treated to a wide range of activities and engaging talks on topics such as wildlife conservation, animal welfare, sustainable practices, and environmental advocacy.
Esteemed speakers from WWF and PAWS took the stage, sharing their expertise and inspiring individuals to take meaningful action in preserving the planet’s biodiversity.
Additionally, interactive booths provided attendees with practical tips on adopting sustainable habits, reducing their carbon footprint, and supporting local animal welfare initiatives.
Globaltronics believes that this initiative aligns with the growing trend of using technology to address global challenges, particularly in the realm of environmental conservation.
Globaltronics recognizes the urgency of the situation and aims to utilize its expertise to contribute to the ongoing efforts to safeguard biodiversity.
By captivating the imaginations of the younger generation, the company hopes to sow the seeds of a collective commitment to preserving the delicate balance of the planet’s natural wonders.
Lee concluded that the 3D animations of “Elle” play a pivotal role in fostering a deeper connection with nature and driving meaningful action for wildlife preservation. Photos by John Eiron R. Francisco/BM
Image credits: John Eiron R. Francisco
