PUBLICLY-LISTED Shang Properties, Inc. said that it’s halfway through and on track to meet the initial sales target for LAYA, it’s newest residential development in Pasig City focusing on the next generation of trendsetters and trailblazers.
Conveniently located in Brgy. Oranbo, this luxurious 66-storey condominium project has an inventory of 1,283 studio, one-, two-, and three-bedroom units, ranging from 33 square-meters (sq m) to 149 sq m. Prices start at P10 million. Project completion and turnover of units will be by 2028.
According to Shang Properties Senior Director for Group Sales Rose O. Morales, the pacing of sales of this 66-storey condominium is in line with the progress of its development, such that only 120 units were initially released for pre-selling during the soft launch last July.
“This is actually a strategy of Shang Properties where we do not open all of the units on launch because it also helps us to optimize the value even for the early buyers; gives them more opportunities for higher gain in the future,” she told reporters during the project’s recent launch in Ortigas City.
“So right now, we’ve actually released a total of about 240 units. More than 100 units have already been committed for both local and international buyers,” she said of the current takeup vis-a-vis their previously disclosed sales target of 200 units by end of this year.
“We see a lot of demand for LAYA because of the compact unit sizes that we offer and, of course, the potential value appreciation given that it’s very near Ortigas City,” she added.
Since one-third of their sales now would come from foreign investors, the premium developer will further promote LAYA abroad, per Morales.
“We will be having a series [of sales and marketing] to support our international efforts,” the top executive said. “So we are actually sort of launching it also in Tokyo as one of our scale models is actually there right now.”
LAYA promotes independent living and empowers prospective buyers to unleash their creativity through its carefully built spaces designed with substance and longevity in mind.
It offers an in-house amenities ecosystem suited to modern needs and lifestyles of future residents, such as fitness and yoga studios, a library and co-workspaces, a kids’ playroom, game- and party rooms, and a viewing room. Outdoor, there are swimming pools for both kids and adults, and a landscape area with lush gardens and open spaces.
“LAYA by Shang Properties is our answer to today’s generation’s need for their own space. With the new profiles of property investors, LAYA serves the youth’s desire for independence, value for privacy and time for self, and drive to achieve professional and personal goals,” said Shang Properties Executive Director Wolfgang Krueger.
“We believe that LAYA’s brand philosophies of self-expression, human connection, and cultural enrichment resonate with Millennials and Gen Zs as they grow and as we adapt to the changing real estate landscape,” he added.