Converge ICT Solutions Inc. is targeting to capture a broader market segment with the launch of its new postpaid plan in Cebu.
Dennis Anthony H. Uy, Converge CEO and co-founder, said Bida Fiber is positioning the service as the “best priced” postpaid internet plan in the market, catering to the needs of budget-conscious Filipino households who seek fast and reliable internet connectivity.
He noted that the new service is a strategic expansion toward the mass market segment.
“We are thrilled to be able to cater to a new market with the most affordable fiber postpaid plan in the market which we are calling Bida Fiber. For the price of P888, one household can enjoy unlimited data for a month, with speeds of up to 35 Mbps. We understand that there are still unserved needs in that class between those opting for our prepaid plan of Surf2Sawa [S2S] and the standard postpaid FiberX plans,” Uy said.
Bida Fiber provides users with Internet access without data caps. Subscribers will also receive complimentary access to BlastTV, a streaming television service offered as part of Converge’s “Watch Now, Pay Zero” initiative, designed to enhance entertainment, lifestyle, and sports viewing experiences.
Looking ahead, the company plans to expand its reach into metro cities such as Pasay, San Juan, Mandaluyong, Taguig, as well as North and South Luzon, Visayas, and Mindanao. Bida Fiber is currently available in 588 cities and municipalities across the Philippines.
Jesus C. Romero, Chief Operations Officer of Converge, said the company is ready to meet the pent-up demand from the broader market, citing the deployment of fiber ports to accommodate the anticipated growth.
“Our pivot into the broad mass market segments, along with the prepaid product of S2S, means our network is ready to take on the pent-up demand coming from this broader market. We have 6.1 million fiber ports rolled out to accommodate this demand,” he said.
As of the second half of 2023, Converge boasts a total of 1.97 million subscribers, with its prepaid segment steadily gaining momentum alongside its core postpaid user base.