“Nothing in life happens by accident.”
That is what chemist, philanthropist, social media influencer and Queen of Tablescaping Pinky Tobiano reiterated in the 30th National Public Relations Congress of the Public Relations Society of the Philippines (PRSP), where she was the guest speaker.
Pinky shared fresh insights as she talked about “Digital Footprints to Frenzy: Mastering the Art of Online Impact in PR,” to bridge the gap between institutions and the communities they serve.
With Brian King Ong as moderator, the PR congress allowed Pinky to share her successful journey into social media. From having only 200 followers pre-pandemic, her followers on Facebook, Instagram, YouTube and Tiktok rose to an admirable combined number of more than 5 million to date and still growing.
Pinky believes that “timing is everything.” During the pandemic, when Rustan’s saw her detailed tablescaping work (@tablelovebypinky), they got her as an influencer for the brand.
In only two weeks, Pinky sold out Rustan’s six-month plate inventory at the height of the pandemic.
The abundant flow of blessings from different brands was what Pinky used to give back to the less fortunate. She specifically focused on the abused, children with disabilities and abandoned elderly.
Her life journey and story are indeed very inspiring. She previously overcame obstacles, especially even bravely fought to fight cancer.
Pinky now lives and leads a life of purpose with all her advocacies and professional work as a chemist.
She shared tips and tricks on how she grew her social media following and how to become a social media influencer. Be authentic, share your passion, boost your content, find your niche, and give back (through her Grateful Tuesdays).
This year’s focus of the PR congress weaves the stories of time, much like a humble gnomon, a part of the sundial that casts a shadow.
The PRSP brought “Gnomon: Championing PR from Intention to Impact.”