Don Julio 1942 Tequila has made its grand entrance to the Philippines, and it has come with a promise to redefine the art of celebrations. This exceptional spirit is the newest luxury offering of the Don Julio brand in its esteemed portfolio of premium tequilas locally.
In photo (left to right): Don Julio Philippines Associate Creative Director Ashleigh Rye, Daniel Peters, Diageo Philippines General Manager Rajesh Joshi, Don Julio Philippines Associate Creative Director Raymond Gutierrez, Don Julio Global Ambassador Karina Sanchez, Don Julio Philippines Creative Director Michael Concepcion, Diageo Philippines Marketing Director Nio Judalena, Diageo Philippines Commercial Director Flo Loreto-Lao
Diageo, makers of popular liquors in the world with brands such as Johnnie Walker, continues to further develop the premium spirits segment by introducing Don Julio 1942 Tequila to the Philippines. “At Diageo, our purpose is to be part of every celebratory occasion of Filipinos. With the introduction of Don Julio 1942 Tequila, we are excited to offer a luxury tequila brand to discerning consumers while encouraging them to drink better, not more,” says Rajesh Joshi, General Manager, Diageo Philippines.
Welcome to House 1942
Marking the launch of Don Julio 1942 Tequila in Manila was a celebration that highlighted a story of deep devotion and craftsmanship found in the details. The brand gracefully transformed the renowned Blackbird at the Nielson Tower in Makati City into a sanctuary of luxurious experiences, with each area of the historic structure curated to highlight craftsmanship in its many forms.
Guests were introduced to the complexity of flavor of tequila through three dedicated bars set up around the venue. The first was an invitation to immerse in Don Julio tequila through robust cocktail serves created by the first female winner of World Class Philippines Bartender of the Year, Aly Lorenzo. The bar featured vinyl DJ sets by Badkiss featuring a sound experience by Filipino-produced bespoke sound system Fatima Sound Practice.
The second bar highlighted the taste of Don Julio 1942 that guests could enjoy either neat or in finely crafted cocktails by Diageo Philippines Brand Ambassador Rian Asiddao, while a third bar was the venue for exclusive mentoring sessions that guests could sign up for led by Global Brand Ambassador of Tequila Don Julio, Karina Sanchez.
“I’m excited to be back in Manila to launch Don Julio 1942 officially through a celebration that reflects the passion and devotion that goes into every bottle of this luxury tequila,” Karina shares. “Don Julio 1942 is a tequila meant for savoring, and rightfully so, given its diverse range of flavors. This uniqueness sets it apart from any other tequila, making it truly exceptional.”
The evening was capped off with captivating DJ sets from BINS and Emel Rowe from Manila and international DJ duo Yeti Out from Hong Kong.
Don Julio 1942: A Testament of Craftsmanship & Devotion
Don Julio 1942 Tequila is handcrafted in honor of the year Don Julio González began his journey as a tequila maker. Don Julio González revolutionized the tequila industry in Mexico more than 80 years ago with unconventional methods that led to the production of one of the highest quality tequilas in the world and set a new standard for decades to come.
Don Julio 1942 is produced in small batches and aged for a minimum of two and a half years. This aging process yields a rich, complex flavor profile with notes of caramel and chocolate on the nose and heady flavors of tropical fruit, warm oak, vanilla and roasted agave on the tongue.
Fittingly, it’s packaged in a beautiful bottle whose tall, elegant shape was inspired by the long, pointed leaves of the blue agave, so that the spirit is instantly recognizable as a symbol of elegance and sophistication.
Today, with two gold medals and one silver medal at the Global Spirit Masters in 2022, Don Julio 1942 stands as an internationally-acclaimed and award-winning luxury tequila that represents the passion and dedication Don Julio González earnestly poured into his craft, undoubtedly making it a top choice of premium tequila connoisseurs around the globe.
Don Julio Tequila is now available at S&R, Zalora, and through Diageo Private Sales via diageoprestige.ph@diageo.com. For more information about Don Julio 1942, visit www.donjulio.com or follow @donjuliotequila on Instagram.
Drink responsibly. Visit DrinkIQ.com to learn more about alcohol facts.
