Globe Telecom Inc. on Thursday opened its “next-generation store” in Glorietta 3, Makati, a new retail hub that offers a “phygital experience.”
Cleo Santos, Globe’s Head of Channel Management Group, said the Globe Store is setting “a new gold standard in omni-channel retail formats and sustainable design.”
It combines the physical and digital—called phygital—services to cater to a wider variety of customer needs.
“The new Globe Store is not just a retail space. It is a catalyst for creating memorable customer experiences. We’ve designed this store to captivate, empower, and connect our customers and offer them services that truly enrich their lives,” Santos said.
Now, the store features a “Service Hub” and a “Social Learning Platform.”
The Service Hub is tailored to meet the diverse needs of customers, offering a range of servicing methods. On the other hand, the Social Learning Platform is a space for customers to delve into and expand their digital knowledge.
Another new feature of the store is a large multi-user screen where customers may enjoy interactive games themed after interests that Globe supports, such as gaming and K-culture.
“Our new design is a game-changer. We’ve seamlessly integrated the online and offline experience as we want to ensure minimal wait times, experiential retail, and personalized services. Every touchpoint, from product discovery to post-visit engagement, has been crafted with our customers in mind,” Mic Coson, Globe Head of Retail Design and Portfolio Growth, added.
The new Globe retail experience was developed together with design specialist group Landor & Fitch.
