Shake Shack has opened the Asia Pacific region’s first stadium shack at the “City of Firsts.”
This new outlet commemorates the fusion of innovation, heritage, and the vibrant tapestry of individuals converging at the iconic location of Araneta City.
Joan Aquino, General Manager, Specialty Food Retailers, Inc. told BusinessMirror that they gave advice on how each store would look at the City of Firsts. “For the Shake Shack Araneta, we are right beside the stadium. It is very different and this is the lone shack in the Philippines with a counter resembling that of a stadium,” explained Aquino.
Shake Shack Araneta welcomes customers with its signature modern yet inviting ambiance. The restaurant’s distinct design elements and mural artworks portray the vibrant story of where this restaurant is situated.
It is evident from within the store that it is a masterpiece by Bitto, an artist and muralist hailing from Quezon City. This beckons guests to immerse themselves in the dynamic ambiance of the latest Shack location.
“In terms of the total theme of the store, it gets inspiration from what the Araneta Center is known for,” Aquino said. “We have murals with a parade, where there are different activities that remind you of beauty pageants, concerts and boxing matches and all of the other stuff that are around in Araneta.”
In celebration of the grand opening on August 25, the very first guest was given one year’s worth of Shakes and Araneta Shack swags.
Furthermore, according to the management, the initial 100 visitors (excluding the very first guest) received exciting discounts, surprises and promotions on the store’s opening day.
The lucky first 100 customers to enjoy a fantastic offer: Received a complimentary Shack tumbler when they dine in or take away with a minimum single receipt of P1,000 to P1,999.
But that’s not all! For the next set of 100 customers (excluding the very first guest), who indulge in dine-in or take away with a minimum single receipt of P2,000 and above, a deluxe reward awaits – a Shack tumbler accompanied by a P500 Gift Card, primed for your next visit.
If customers prefer dining at home, they can relax as they can now enjoy a special offer. Starting from August 28 until September 3, they can place an order through GrabFood and receive a free serving of Cheese Fries for orders valued at P1,000 or more.
The star of Shake Shack’s menu, their juicy, made-to-order burgers, have quickly become the talk of the town. From the classic ShackBurger to the indulgent SmokeShack, there’s a burger to suit every palate. Vegetarian options like the ‘Shroom Burger cater to non-meat eaters, ensuring that everyone can relish the experience.
Of course, no visit to Shake Shack is complete without a side of their cheesy crinkle-cut fries and the “shackdown” milkshake and comes with an array of flavors. The restaurant also offers a selection of refreshing beverages, including Shack-made lemonades and craft sodas.
With the arrival of Shake Shack at the New Gateway Mall 2, Araneta City residents and visitors now have the chance to enjoy the renowned flavors that have made the brand a global sensation.
Whether it’s a casual lunch, an indulgent dinner, or a quick snack on the go, Shake Shack offers a delicious escape into the world of exceptional burgers and shakes right in the heart of Araneta City. Photos by John Eiron R. Francisco/BM