ON-DEMAND food and grocery platform foodpanda has launched a new lineup of products and initiatives meant to strengthen its support to partner-vendors.
“At foodpanda, we believe in fostering meaningful relationships with our partners. We are eager to share the innovative initiatives and remarkable products we have for them so that together, we can drive progress and revolutionize the online food delivery industry,” foodpanda Philippines Commercial Director Luis Antonio Yanga said during their recent partner-vendors summit, titled “CRAVE: Creating Relationships and Advancing Vendor Experiences.”
Yanga said their company’s “hypercare” approach ensures that its programs and solutions are fit to the needs of its allied merchants, including those who belong to its pandapick program.
First introduced last year, it allows app users to discover dishes from brands available only on foodpanda. Also, merchants have access to elevated benefits only available to them.
“It is crucial to understand each vendor’s top growth objectives and pain points. From those criteria, we will start to customize the benefits most relevant to them, including additional visibility on the app, marketing support, and tools to drive their growth,” he noted.
foodpanda also offers app users exclusive discounts and deals for dine-in orders. To drive growth in this segment, it is introducing an improved QR Code scanning process.
This new feature is a response to a rising market demand, as shown the country’s QR Code transactions amounting to P32.7 billion in the first quarter of this year.
Through Tabsquare, partner-merchants will be supplied with QR Codes tagged to their own accounts.
Moreover, restaurant owners can review the transactions via TabSquare’s analytics. “By embracing this innovation, we help streamline restaurant operations and simplify customers’ ordering process. We are confident that by offering services such as dine-in and pick-up, we can greatly enhance the value we provide to our partner vendors. These services are specifically designed to help them effectively meet the ever-evolving demands of today’s consumers,” Yanga said.
Recognizing outstanding entrepreneurial skills of allied merchants, he added that they have recognition programs, such as the CRAVE Awards.
Through this, exceptional partner-vendors were feted for their brand growth, operational excellence and impeccable customer service during the summit.
The commercial director revealed their timely partnership forged with the Online Food Vendors Marketing Cooperative during last month’s MSME Week celebration, encouraging member contribution and shared responsibility among its thousands of partner-merchants and shops that are mostly micro, small and medium enterprises (MSMEs).
It also offers them a chance to earn interest in their share capital, while expanding their industry network.
The online channel, likewise, tied up with Security Bank Finance to provide allied vendors affordable and accessible loan products.
“We value the opportunity to work alongside DTI [Department of Trade and Industry] in supporting their dedicated efforts to advance the MSME sector—the backbone of our economy,” Yanga said.
Based on latest data from the Philippine Statistics Authority, around 1.076 million establishments, or 99.9 percent of local businesses, fall under the MSME category. They account for about 90 percent of businesses, about 70 percent of employment, and 50 percent of gross domestic product worldwide.
“You can count on our unwavering commitment to contribute to the growth and success of MSMEs as we help drive the nation forward,” he assured.