SELLING a house is not easy. It’s a very complex task that requires not only a huge investment, but also a creative way for developers to close the deal with a potential homebuyer.
Traditionally, trimedia advertisement is one way to promote a residential project. With digitalization on the rise, social media and influencers have also added to the effective channels for sales and marketing strategies of property companies.
Complementing these are the usual approaches of a live or virtual house tour, and a booth wherein real estate agents usually offer freebies to entice mallgoers to see their short presentation of the model units and featured amenities of the project.
But these aren’t enough to convince them to purchase a house. Mindful of this, real-estate firm Profriends has partnered with local independent ad agency GIGIL to offer the first-ever free overnight house trial in the Philippines.
This is a free weekend-long stay in one of the featured Lancaster New City Cavite homes. Once booked successfully, the guest can get to participate in various community events, such as Zumba sessions, bazaars, and coffee pop-ups, among others pro bono.
After a fun-filled activity at this masterplanned community, they can stay and relax at any of the three model units.
Thea is a 2-storey residence fit for young families and professionals who want to engage in different activities right when they leave their doorstep.
On the other hand, growing families looking for the company of caring co-families can call the townhouse Adelle—also at two floors—as their home.
Meanwhile, 2-storey Alexandra is an ideal abode for growing families to be a part of a healthy community.
Interested house hunters can experience first-hand the Profriends Overnight House Trial by booking a stay now at profriendshousetrial.com.
GIGIL is an independent agency that has won various campaigns in marketing effectiveness in the APAC Effies in 2020, 2021 and 2022.