BOSCH Automotive Aftermarket (AA) is advancing its commitment to ensure road traffic safety with the Blue Line Brake Pads launch. Bosch is a key pioneer in brake technology as early as 1927. Brake technology continues to be characterized by many technical developments by Bosch.
“We at Bosch Automotive Aftermarket always advocate for safer cars and roads. Braking components such as brake pads play a crucial role in car safety,” said Paulo Duarte, General Manager of Bosch Philippines. “We are always committed to progress by making essential contributions toward advancing technical progress in brake technology. Bosch brake innovations have supported road safety for more than 90 years,” he added.

According to Bosch, the Blue Line Brake Pads is engineered to be the best alternative to OE. It offers excellent friction stability and shearing characteristics, low noise and vibration suppression, brake disc friendly, reasonable wear rate and asbestos-free formula.
The latest brake pads have high-strength back plate material, slotted friction material, noise suppression shims, chamfered friction material, and wear indicators. It offers benefits such as reduced pad flex, reliable performance in all driving conditions, reduced noise for maximum driver comfort, and warning when to change pads.
Meanwhile, Bosch AA offers a comprehensive range of new and exchange parts. Also launched were Next-Generation Autoparts for daily motoring needs. These Next-Gen Autoparts will also be available in the market soon.
ENV6 Brake Fluid
The product is compatible with various vehicle applications, especially the Japanese Industrial Standard (JIS). Bosch ENV6 is characterized by low viscosity, high boiling point and good lubrication.
Bosch AGM Battery
This high-performance battery is designed to deliver reliable and long-lasting power to vehicles with a start-stop system. It is made of advanced Absorbent Glass Mat (AGM) technology, which ensures that it is maintenance-free and has a longer lifespan than traditional lead-acid batteries. The Bosch AGM battery is engineered to withstand extreme temperatures and harsh driving conditions. It is ideal for many vehicles, including luxury cars, high-performance sports cars, and heavy-duty trucks.
Bosch EFB Battery
It is a reliable and high-quality battery option for vehicles that require an enhanced flooded battery. This battery is designed with advanced technology to provide superior performance and longer service life than traditional flooded batteries. Bosch EFB battery is built with a durable and rugged construction resistant to vibrations and shocks. The Bosch EFB battery is also equipped with a unique acid circulation system, extending the battery’s service life.
Bosch Aeristo Premium Cabin Filter
The product is developed for superior air quality and improved health benefits for all vehicle occupants. The filter neutralizes harmful gasses, fine dust particles and has an additional layer which filters viruses and bacteria. It has a dedicated anti-allergy coating which renders allergens permanently harmless and eliminates bacteria. Also, an activated carbon that absorbs harmful gases and unpleasant smells and an ultra-fine microfiber which filters fine dust particles (up to 0.3 microns), soot and pollen. It has a carrier fleece that stabilizes the filter layers.
Bosch LED Gigalight
This product is the latest addition to the Bosch LED Retrofit range of advanced, energy-saving vehicle lamps for the front headlights. Its white color offers an elegant lighting effect and is compatible with the most common halogen sockets. Bosch LED lamps are ideal for drivers who want their vehicles to have a stylish and modern lighting effect.
Bosch Aerotwin with new AeroClip adapter
It is an aerodynamically optimized connection between the wiper blade and the wiper arm—it increases the contact pressure against the windshield, preventing the airstream from lifting the wiper. The result is improved wiping stability performance, even at higher speeds. The Aerotwin with AeroClip adapter also features the Power Protection Plus (PPP) wiper rubber with its patented coating and long-life formula. Since a special additive makes the wiper blade rubber more resistant to wear and environmental influences, it lasts even longer.
Bosch EVO Spark plugs
This auto part is engineered to ensure reliable ignition throughout its long service life—even under extreme conditions in modern engines. Thanks to its improved insulator design and high dielectric strength (greater than 45 kV), the new EVO spark plugs can withstand irregular combustion – known as mega knocking – that can occur in modern, technologically advanced engines. Bosch EVO spark plugs are developed and produced with the same high quality as the original equipment.
Bosch AA also launched an E-Catalogue designed with specific functions depending on roles—distributor, retailer, workshop, or car owner. This E-Cat helps in finding the right Bosch vehicle parts. The Bosch E-Catalogue link is https://ap-ecat.boschaftermarket.com.
Last, Bosch AA highlighted its authorized retailer program, the Bosch Module Partner (Bosch branded workshop). Benefits of the Bosch Module include instant recognition for quality—provided with Bosch signage, product banners and workwear; access to technical support and product training; increased efficiency through digitalization and being rewarded with Bosch eXtra Loyalty Program—earning points upon purchase of Bosch parts and products through an application available in Apple iOS and Google Android.
Image credits: Randy S. Peregrino