SUPERAPP Grab has unveiled the third version of the Fan Faves Awards, a highly anticipated event in the food and beverage calendar, that celebrates the country’s most in-demand dishes on its platform and, at the same time, promotes further growth and success of its merchant-partners.
More than just a campaign, the launch of Fan Faves 2023 at the recent GrabNext Conference 2023 is also a proof of Grab’s commitment to its allied sellers, showcasing the platform’s dedication to extending their reach, boosting their businesses, and showcasing culinary offerings that cater to the Filipino palate.
All merchants onboard the platform are invited to join the awards by nominating their items on the menu. Those garnering the highest number of votes equivalent to sold offerings will be declared as winners.
Nomination is ongoing until August 4. The voting will commence in September. Winning menu items are set to enjoy increased visibility and sales uplift.
This honorary event will have 15 different categories, including Burgers, Fried Chicken, Pasta, and Cold Desserts, and extends its reach beyond the capital to feature regional favorites.
Such broad coverage reaffirms Grab’s commitment to cultivating a diverse platform, giving every seller a chance to have their culinary offerings be recognized.
With millions of monthly active users on its platform, Fan Faves 2023 stands as an unparalleled opportunity for merchants, especially small-scale enterprises, to bolster their businesses, improve their visibility, and widen their reach to a bigger audience.
“GrabFood has always distinguished itself with its widest selection of merchant-partners, catering to diverse palates and businesses of all sizes. Fan Faves is an embodiment of our long-standing commitment to our merchant-partners,” said Anton Bautista, senior director for deliveries of Grab Philippines.
“By amplifying their visibility and enhancing the consumer experience, we are nurturing their growth while helping them showcase the unique gastronomic experience they offer—a commitment that can only be delivered by Grab. We’re blessed to be collaborating with merchants who make our platform vibrant and diverse, and we’re excited to help shine a light on their exceptional contributions,” he added.
Winners of Fan Faves will be feted in four categories—Platinum, Gold, the Hot 100, and Regional Faves—commending not only the nation’s ultimate favorites, but also acknowledging those who have shown significant growth and potential.
Beyond the recognition, they will also receive a multitude of visibility-enhancing benefits, including TV features, coverage in premium lifestyle media, social media spotlights, dedicated app features, and a segment on the GrabFood vlog hosted by Erwan Heussaff, celebrity chef and James Beard Foundation media awardee.
For more updates on Fan Faves 2023, stay tuned on Grab’s official social media platforms. Seller-partners are encouraged to engage with their account managers to fully harness the potential of this growth-centric initiative.