Leading sustainable developer Arthaland Corp. recently introduced its ultra luxury brand Eluria which epitomizes elegance, luxury and sustainability.
In a recent press briefing, Arthaland senior vice president for sales and marketing and chief sustainability officer Oliver Chan, told reporters that the high-end project Eluria is a vision and a concept that has a personal human touch. Through Eluria, Chan pointed out that a human personal touch can still be relevant even in the digital age.
“When you say personal touch, you know what to expect, what to do and what they like,” said Chan.
“You can only do that when you provide service to exclusive people,” Chan added.
Located at the heart of the country’s premier business district along Rada Street in Legazpi Village, Makati City, Eluria allows future residents easy access to retail and commercial establishments, exquisite restaurants, cultural destinations, medical facilities, and world-class institutions.
Eluria features 37 limited edition units that offer a high degree of elegance, craftsmanship, and rarity, like owning a piece of art inspiring prestige. According to Sydney-based architecture and interior design firm FMB Architects, the contemporary treehouse concept of Eluria was developed from the pressing need for high-quality, vertical living spaces in our cities. An Eluria unit is worth P540,000 per square meter.
Reimagining exclusivity and sustainable elegance with Eluria
In partnership with ARCH Capital, Arthaland has reimagined the future of sustainable homes for the sophisticated market with Eluria. “We take care of the residents the way we can manage them and the way they want to be handled, which is personal,” Chan explained.
To provide residents with the highest level of comfort and convenience that gives a touch of royalty, Chan said Eluria has introduced premier concierge services and raises the bar with personalized white-glove services courtesy of internationally trained Hospitality Directors which have been carefully selected for their professionalism, attention to detail, and excellent interpersonal skills, these hospitality directors will undergo an intensive 10-week training program through The International Butler Academy (TIBA) in the Netherlands. Moreover, TIBA has provided trained butlers for prestigious clients, including royal families, high-networth individuals, and luxury hotels and resorts.
For utmost privacy, there will just be 1 to 2 units per floor, with units ranging from 287 square meters to 578 square meters for the Penthouse Suite. Residents will have direct and secure access to their unit through private lifts equipped with destination control RFID technology. Fourteen units out of the total 37 units have been sold.
There will also be a separate service elevator that opens to the unit’s service area, fire exit, and valet box. Amenities include a two-lane heated saltwater leisure and lap pool, an indoor children’s playroom, a function hall, and a Potager Garden at the roof deck. Residents may also avail themselves of complimentary chauffeur shuttle services to select nearby destinations. The pick-up and drop-off area is in a secluded part of the building for added security and privacy.
Eluria has been pre-certified Leadership in Engineering and Environmental Design (LEED) Gold, and is on track for WELL, Excellence in Design for Greater Efficiencies (EDGE), and Building for Ecologically Responsive Design Excellence (BERDE) green certifications. The project broke ground last November 2022 and construction recently reached a major milestone with the first concrete pour.
Arthaland is giving future residents a glimpse of the Eluria lifestyle through a series of activities dubbed Eluria Signature Experience. It will be tapping world-renowned and multi-awarded local talents who have excelled in their own respective fields to showcase Filipino ingenuity and excellence as part of its sustainability commitment. The first such activity was headlined by Asia’s Best Female Chef of 2023 as voted by Asia’s 50 Best Restaurants, Chef Johanne Siy, who regaled guests at the Eluria model unit with an exquisite 6-course tasting menu featuring her take on sustainability. The Eluria model unit was artfully curated by Adefuin Design Studio, who took inspiration from tents used by royalty in the Middle East.
Arthaland is the only real estate developer in the Philippines with a portfolio that is 100 percent certified as sustainable by both local and global organizations.
Sheryll Verano, Arthaland senior vice president for strategic funding and investments, corporate planning and investor relations said the planning of Eluria took five years including in the pandemic period. “Further, we are now implementing the projects including Eluria. We’re thankful we have done it in the long term,” she said.
Eluria is expected to be completed in the second quarter of 2026.
