Mama Sita’s Oyster Sauce “Everyday 3x Oyyysarap” campaign was recently awarded Grand Winner at the Kantar Creative Fest 2023 (TV Category), besting over 500 entries.
The winners were decided not only on creativity but also on the effectiveness of the campaign in the market, driving significant sales growth and boosting brand equity.
“Everyday 3x Oyyysarap,” which aired from January 9 through December 18, 2022, resulted in a notable sales lift for the brand. The campaign saw a 21% lift for the featured product, and a 15% increase in total Mama Sita’s oyster sauce sales. Penetration likewise increased, according to a third-party retail audit report of December 2022, the distribution numbers of Mama Sita’s Oyster Sauce grew significantly in supermarkets, market stalls, and sari-sari stores.
The integrated marketing campaign included social media ads on Facebook and TikTok, and tactical product displays in selected supermarkets and market stalls nationwide were also utilized.
“We are very proud of the results of the campaign and its overall impact for Mama Sita’s. This award represents the successful collaboration between the Mama Sita’s team, Monde Nissin, and Over the Moon.” said Sheena Valera, Marketing Manager for Monde Nissin. “We thank the Mama Sita’s team for trusting Monde Nissin’s capabilities as a marketing and distribution partner for its iconic brand in the Philippine market.”