This year, F5 executives led by Adam Judd and Michael Quek, Senior Vice-President of APCJ and Regional Vice-President of F5, respectively, stepped onto Philippine shores to announce a major expansion of its safety application and delivery portfolio with the F5* Distributed Cloud Service; the answer to a safe, holistic and daunting task made ridiculously easy.
The Philippine digital market, where users access information, shop, bank, work, access healthcare, travel and play, aspires for companies to be enabled for the convergence of multiple applications for both business and lifestyle with evolving solutions against security threats.
F5 presents the duality of innovative, granular machine learning capabilities, new managed service offerings provide comprehensive protection across distributed environments, and equally, enhanced API defenses, new security capabilities to give customers comprehensive protection and control in managing apps and APIs across on-premises, cloud, and edge locations. The result, companies enable themselves to manage complex and sophisticated applications, thus envisioning themselves as an indispensable, simple, central solution to its customers, and, mindful of the imminent threats and risks. The F5* Distributed Cloud Service offers clients frictionless deployment among the complex network of applications, integrated into the organization’s IT infrastructure within an hour, within the speed of business. Foremost for companies is F5’s new machine learning enhancements for cloud security portfolio with advanced API endpoint discovery, anomaly detection, telemetry, and behavioral analysis. A full suite of capabilities to provide robust protection for apps and APIs across on-premises, cloud, and edge locations.
F5* Distributed Cloud Service is a robust solution for companies keen on providing an expansive, comprehensive and secure digital experience for its user, especially defined by the Filipino customer. The F5* Distributed Cloud Service uses the current IT infrastructure, consisting of multi-cloud networking and edge-based computing solutions protected by F5 strengthened security, based on an SaaS (software as a service) platform, resulting in the quickest and least disruption in upscaling the system. The key here is scalability and frictionless deployment of the services offered to the final customer.
According to F5’s 2023 State of Application Strategy (SOAS) Report, 85% of respondents have deployed apps and APIs in distributed environments spanning multiple public clouds, as well as on-premises and edge locations. More than 20% of respondents are deploying apps and APIs in six different environments. At the same time, security teams struggle to provide consistent protection and visibility for a rapidly expanding attack surface area. This is primarily because many contemporary web application and API protection (WAAP) solutions rely on point products or offerings based on (and provided by) CDN vendor technologies that cannot adequately scale beyond cloud-based apps and lack the ability to be deployed on premises, in public clouds, or in other edge locations.
“Applications and APIs are the building blocks of the digital experiences through which we all work, bank, shop, access healthcare, travel, and play,” said Kara Sprague, EVP and Chief Product Officer, F5. “And those experiences are only as secure as the most vulnerable app or API. With greater efficacy achieved via sophisticated profiling techniques and deployment options that span SaaS, packaged software, hardware appliances, and managed services, F5’s app and API security solutions are unmatched.” The F5 announcement is consistent with their mission to radically simplify app and API security, empowering customers to accelerate digital innovation with the confidence of comprehensive protection no matter how their apps are built or where they live.
In the past years, F5 expanded its software and cloud offerings to deliver a broad portfolio of solutions to help their client-partners address the complexity and risk of the digital world. F5 offers a range of integrated, machine learning-driven solutions that protect legacy and modern applications and APIs across data center, cloud, and edge locations.
Among its client-partners are governments, banks, retailers and service providers that rely on F5 to manage and maintain application availability, protecting APIs powering their digital supply chains, address threats like malware and bots, and, rampant fraud.
For instance, in June 2022, F5 announced its collaboration with SoftBank Corp. to provide advanced Multi-access Edge Computing (MEC) services in Japan and international markets. SoftBank began nationwide deployment of MEC for 5G SA (5G MEC) in May 2022 in Japan and has selected F5 Distributed Cloud Services to host and protect MEC applications for use cases such as IoT, smart buildings, smart retail, gaming, and AR/VR. F5’s cloud-based services will provide the foundation for a low-latency, high-quality, and secure application communications environment through leading cloud technology, supporting SoftBank’s efforts in promoting digital transformation and the realization of a digital twin model at various companies and organizations.
Competition for customer loyalty and satisfaction in the digital space is fought and won on the strength of the IT infrastructure behind it. F5 is determined to be the preferred partner of companies and organizations that aspire to lead in their respective industries within the digital universe, that generally pays for itself through an upward market expansion.
To learn more on F5* Distributed Cloud Service, visit the website at https://www.f5.com/cloud/products/platform-overview.
