Tourists who visit the Philippines primarily to witness and bask under breathtaking beaches and stunning landscapes never leave the country disappointed. With an array of incredible natural sites scattered over its more than 7600 islands; a profusion of diverse cultural traditions; and, its world-renowned brand of hospitality, the Philippines has become a magnet for visitors raring to make unforgettable memories.
The unparalleled experiences that the Philippines and Filipinos provide to travelers is what inspired Jean Henri Lhuiller to establish Araw Hospitality Group. As Araw Hospitality Group’s Chief Enlightener, Jean Henri states: “My mission is simple: to build brands that quench the thirst of adventurous travelers seeking bold experiences. The Philippines is more than just a travel destination; it is a cultural hub that represents the diverse beauty of this country. With my expertise and passion, I aim to elevate the travel industry and provide immersive experiences that will leave travelers with unforgettable memories.”
The Araw Hospitality Group owns properties in key travel destinations around the country and aims to showcase the culture, arts, flavors, and highlight the other underrated facets of each of their property’s location. One of these stunning properties, located in El Nido, Palawan, is Lihim Resorts.
Lihim is the Filipino word for secret and is the perfect name for this hidden piece of tropical paradise. Lihim in El Nido, Palawan is a unique tropical getaway that is unapologetically secluded and decidedly intimate. It is a discreet destination of choice for the discerning traveler. Within this hidden luxury boutique resort await unforgettable experiences and encounters with what they call Luxury in Simplicity.
Araw Chief Enlightener Jean Henri Lhuillier shares his insights on what led him to put up Lihim:
What is your inspiration and vision for Lihim?
My vision is to redefine Filipino luxury hospitality, creating a sustainable resort brand that surpasses travel expectations. We blend cultural immersion with extraordinary experiences, enveloping guests in a world where time stands still. Our architecture harmonizes with nature, crafted from indigenous materials. Culinary delights intertwine traditional flavors with innovation, showcasing our rich food culture. But what truly sets us apart is our passionate staff, embodying the warmth of Filipino hospitality. Lihim is a sanctuary for the soul, where guests can embrace breathtaking landscapes, immerse in vibrant culture, and forge lasting memories.
What sets Lihim apart from other resorts in El Nido?
At Lihim, we offer an experience that is truly exceptional and distinctive. One key aspect that sets us apart is our unwavering commitment to sustainability. We understand the importance of preserving the natural beauty that surrounds us. From our eco-friendly practices to our efforts in building strong ties with the community of indigenous people, we strive to ensure that our guests can enjoy the utmost luxury while knowing that they are contributing to the conservation of El Nido’s natural resources and at the same time, extend help to a community that matters. Additionally, Lihim is deeply rooted in Filipino culture and heritage. We believe in showcasing the richness of our country’s artistic traditions and craftsmanship. From our architectural design that reflects local influences to the artworks that adorn our spaces, we aim to create an immersive experience that celebrates the soul of the Philippines.
Our personalized service is another aspect that truly sets us apart. Our dedicated team embodies the warmth and genuine hospitality that Filipinos are known for. We go above and beyond to tailor each guest’s experience to their individual preferences.
Lastly, Lihim offers a sense of exclusivity and tranquility. We are located in a secluded setting, away from the crowds, allowing our guests to immerse themselves in a serene environment where they can truly reconnect with nature.
If you were to invite both local and foreign tourists to Lihim, what would be the three things you would highlight about the place?
Wellness Focus: At Lihim, we prioritize holistic well-being. Our property features a unique tennis court, a rarity in Palawan, providing a distinctive sporting experience. Panari Spa, recently recognized as the best newcomer by APSWC, offers rejuvenating treatments. Additionally, we offer daily yoga classes and comprehensive wellness programs like sound healing, enabling guests to embark on a transformative wellness journey.
Exclusive Lounges across El Nido: As the manager of exclusive lounges throughout El Nido, Lihim Resorts provides access to less-explored locations such as Pinagbuyutan, Sabang, and Balinaud. Guests can indulge in premium service while immersing themselves in the untouched beauty of these hidden gems. Each lounge is thoughtfully designed to offer a unique experience, enhancing the overall exploration of El Nido.
Genuine and Proudly-Filipino World-Class Butler Service: Our exceptional butler service exemplifies the essence of Filipino hospitality. With genuine warmth and a smile, our dedicated staff ensures that every guest’s needs are met with utmost care. We believe in personalized service, forging meaningfulconnections with our guests, and creating an atmosphere of genuine warmth and attentiveness.
To learn more about the luxurious amenities you can experience at Lihim Resorts, visit