Ysmael V. Baysa, a former CFO of fastfood giant Jollibee Foods Corp., has been appointed as COO of Gotianun-led Filinvest Development Corp. (FDC).
Baysa’s appointment comes at a time when FDC is gearing for long-term growth and expansion.
FDC said it aims to capitalize on emerging opportunities and leverage its diverse portfolio to create long-term value and contribute to a sustainable future.
The company said the appointment of Baysa as COO further strengthens FDC’s leadership team, equipping the company with a seasoned professional who can further drive its strategic objectives.
“His leadership skills will be invaluable in driving our strategic investments, ensuring operational excellence at the parent company and across our diverse holdings. He will also play a vital role in guiding our corporate governance and sustainability initiatives,” Josephine Gotianun Yap, FDC president and CEO, said.
In his new role as COO, Baysa will be responsible for overseeing FDC’s day-to-day operations, implementing strategic initiatives, and driving the company’s growth agenda. With his proven track record and deep industry knowledge, he is poised to contribute significantly to FDC’s continued growth, the company said.
Baysa brings with him several years of experience working on the local and international operations of Procter and Gamble and Jollibee. He occupied various local and regional positions the most notable of which is as head of its finance function for the Philippines, Malaysia and Singapore.
Currently, he also holds positions as member of the various boards of directors or trustees of Jollibee’s wholly owned subsidiaries and joint ventures, including Smashburger (United States), Coffee Bean and Tea Leaf (Singapore, US and Ireland), and Jollibee Group Foundation.
FDC also announced the appointment of Daniel Ang Tan Chai as chief investment officer of the company. He was the company’s former deputy CFO.
Prior to joining FDC, he was executive vice president and CFO of the Philippine Bank of Communications.