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Burgers, beachfront, and breathtaking views—-there’s a reason why Jammers has been a go-to spot for locals and tourists alike. Known for their world-class burgers, chili cheese fries, and 24-hour service, Jammers has become a staple in the Boracay dining scene since 2002.
The old Jammers Boracay | Photo from TripAdvisor
Despite facing the possibility of closing its doors for good, Jammers has been given new life under the ownership of Bianca Araneta-Elizalde, owner of the popular health-focused organic restaurant The Wholesome Table. As a friend of the late owner, she was determined to take the reins and continue Jammers’ tradition of serving delicious burgers, inspired by the restaurant’s exceptional renown. “It wasn’t difficult for us to make that decision to continue. Jammers has made such a great name for itself and we wanted to continue serving the delicious burgers it was known for,” she says. Bianca is committed to bringing new flavors and dishes to the menu, ensuring that the gastronomic legacy of Jammers lives on for years to come.
Bianca Araneta-Elizalde has come a long way from her days as a supermodel and TV host. Today, she is a well-known wellness advocate and restaurateur, committed to promoting whole living through her businesses and online platforms.
Bianca’s journey towards whole living began over a decade ago, long before it became a popular trend. As a nature lover since childhood, she was always concerned about environmental issues and the impact of our actions on the planet. However, it was a book on nutrition that opened her eyes to the connection between the food we eat and our health, inspiring her to adopt a lifestyle of wellness and clean eating.
For Bianca, starting a business is not just about making money; it’s about making a positive impact on people’s lives and the planet. That’s why she and her husband decided to open The Wholesome Table, a marriage between their shared interests. Her husband, Juan Elizalde, is into the restaurant business, while Bianca, on the other hand, is passionate about healthy, organic food and nutrition. Together, they created a unique dining experience to fill a gap in the healthy dining sector, hoping to make organic comfort food more mainstream in the Philippines.
Innovative Entrepreneurial Couple Juan Elizalde and Bianca Araneta-Elizalde
Since then, Bianca has continued to grow with her businesses, both in the restaurant industry and beyond. She has become a leading voice in the wellness community, inspiring people to live a more conscious and healthy lifestyle. Her commitment to whole living and sustainable practices has earned her numerous accolades, including being named one of Tatler Asia’s Most Influential F&B Tastemakers in 2021.
The Jammers Beach Shack Boracay Team with Bianca Araneta-Elizalde and Juan Elizalde
Bianca Araneta-Elizalde with The Wholeliving Corporation’s Head Chef Onie Castillo
Bianca’s passion for wellness and clean eating is evident in the menu offerings of The Wholesome Table, and she plans to continue this same commitment at Jammers, but with a twist – she’s introducing healthier options to the menu, while still maintaining the delicious burger options everyone loves.
“I brought in our team from The Wholesome Table to come in and makeover the menu. Inspired by Hawaii and its tropical flavors, we decided to create an island-inspired menu that would be a perfect fit for Boracay’s tropical island vibe,” she says.
A Tropical Paradise
“We use whole foods, we use good ingredients, we’re not skimping on any of that. Despite it being a burger joint, we are using good quality meats, homemade fresh breads, we make our sauces in-house, all of that. Not only that, we have a lot of menu offerings that are healthier like fresh juices, fresh smoothies, smoothie bowls, yogurt, homemade granola,” she shares.
Revamped and Ready to Satisfy: Must-Try Dishes on the New Menu
Overall, Jammers’ revamped menu offers a mix of classic and unique dishes that are sure to satisfy every craving. When asked about her favorite dish on the menu, Bianca had a tough time choosing just one. However, the Jerk Chicken stands out as a best-seller and one of her top picks.
Grilled Jerk Chicken
If you’re in the mood for something sweet, their Pineapple Whip dessert is an absolute must-try. “It is so good I almost wanna do an entire concept just on that ice cream flavor alone!” she exclaims. It’s the perfect balance of sweet and refreshing, the best way to cap off your meal. Additionally, their delectable milkshakes are also definitely worth trying. It comes in lots of flavors so whether you’re in the mood for something sweet after your meal or just looking for a tasty treat to enjoy, these milkshakes are definitely worth checking out.
The Milkshake Trio
Of course, no visit to Jammers is complete without trying their burgers. Having gone through rigorous taste testing with friends, industry professionals, and even kids, Bianca is happy to say that they’ve landed on a recipe they’re truly proud of. So whether you’re in the mood for a classic beef burger or a delicious chicken burger, they’ve got you covered.
Burgers made with 100% beef patties and brioche buns
If you’re looking for something different, she recommends giving their Carne Asada Tacos a try, or their Chili Dog which has also received rave reviews.
The original Jammers was known for their burgers and chili dogs, which is why Bianca decided to put them back on the menu and give it their own spin. With such positive feedback from taste testers, she is confident that customers will love the revamped dishes just as much.
A Fresh New Vibe and Enhanced Experience
It’s not just the menu that has undergone changes. A nod to the old Boracay, Bianca wanted the restaurant to have a beach shack vibe, complete with nipa and distressed wood elements. And she has certainly succeeded!
The moment you step inside, you’re greeted with a casual and relaxed atmosphere, which perfectly matches the island’s carefree and tropical feel. The second floor is even adorned with a tropical palm tree, adding to the organic and natural ambiance of the restaurant.
“A lot of the decor are actually things we found on the beach so it suited the whole look,” Bianca shares. “We wanted to create a space where our customers could kick back and relax while watching the sunset, enjoying good food and drinks.”
Situated right on the beachfront in the bustling heart of D’Mall, it’s not hard to see why it stands out from the crowd. With a prime location that offers an unparalleled view of the sunset, as well as a tropical design that pays homage to traditional Boracay, this place has an incredible ambiance that’s hard to find in many of the newer establishments on the island.
“Don’t expect this to just be like fast food burgers. No, it’s so much more than that. It’s got a lot to offer. We’ve got an amazing team behind the kitchen and yeah, it’s more than just a pretty place. The food is really, really good. It ticks all the boxes of what you wanna experience when you are in Boracay.”
More Exciting Things to Come
Jammers Beach Shack’s Grand Re-Opening Last March 12, 2023
The restaurant is set to offer new items on its menu for the coming summer, with testing already underway. “I’m pretty excited about the new dishes that are going to come out,” Bianca says. “I think a lot of people are going to love them because you can’t find these dishes in other restaurants in Boracay.”
In addition to the new menu items, the restaurant is planning on running special promotions throughout the year. “We want to give our customers the best dining experience possible,” she says. As for events, customers are encouraged to follow the restaurant’s Instagram and Facebook pages for the latest news and updates.
Bianca’s dedication to creating healthy and flavorful cuisine extends far beyond just her two restaurants. Her words of wisdom for aspiring restaurateurs are simple yet profound: “Know your market. Really study your concept well. Make business plans. It’s not an easy industry, especially with all the competition, but if you really love and believe in your concept a lot, it becomes so much better.”
With the passion and expertise of Bianca and her team, Jammers Beach Shack is sure to continue bringing new flavors and experiences to the Boracay dining scene. Whether you’re in the mood for a burger, a healthy smoothie bowl, or a sweet treat, Jammers has something for everyone. So come on down and don’t miss the chance to soak up the laid-back beach vibe and savor the mouth-watering flavors of Boracay’s OG!
For more information, you may follow their Instagram and Facebook page @jammersbeachshack