Flag carrier Philippine Airlines has tied up with the Center for International Trade Expositions and Missions (Citem) for the upcoming IFEX Philippines 2023.
This year’s edition of IFEX will be held at the World Trade Center Metro Manila in Pasay City from May 26 to 28.
PAL will serve as the official carrier for Citem’s long-running trade event and sourcing program for local and global food and ingredients.
“We at Citem recognize PAL’s vital contributions to the country’s international trade relations and economy. This signing will mark the beginning of many more partnerships, in hopes of contributing to the empowerment of Filipino micro, small, and medium enterprises and making the lives of Filipinos better as a whole,” said Dr. Edward Fereira, executive director of Citem.
According to Fereira, their team-up is “pivotal” in their efforts to promote Filipino food, as well as their other brands, such as Create Philippines, Manila FAME, and Sustainability Solutions Exchange.
PAL President and COO Stanley Ng said that the airline is honored to be the official carrier and partner for the local and international undertakings of the Department of Trade and Industry’s export promotion arm.
“We congratulate Citem for providing export-driven programs, spearheading participation in overseas trade fairs, organizing signature events in the Philippines and high-profile promotional activities in key markets abroad.”
An estimated 10,000 local and foreign buyers and visitors are expected to participate in this gastronomic exposition of over 500 Philippine-based and international exhibitors.
Among the products on display include beverages, fine food and specialties, fruits and vegetables, biscuits and confectioneries, snacks and crispy savory food products, meat and poultry, dairy products, grain products, seafood and marine products, organic and natural products, raw materials and food ingredients, and equipment and services.
IFEX Philippines will serve as a platform for business-to-business activities, as well as multi-sensory sourcing experiences via cooking demonstrations, product presentations, and special events and seminars.
The event’s 16th edition will feature a number of thematic and innovative exhibits of local and international food brands, namely, Flavor Finds, Open House, and IFEX Kitchen. Roderick L. Abad
Image credits: www.philippineairlines.com