The start of the 1st quarter of the year has been good for Team Suzuki since the Japanese motorcycle brand ranked 3rd in terms of Market Share based on the Motorcycle Development Program Participant’s Association Inc.’s data.
Achieving such a milestone is undoubtedly a cause for celebration and pride for everyone from the Suzuki team as it demonstrates the effectiveness of its strategies combined with high-quality products which results in the ability to meet the needs of the Filipino motoring community. The brand leads in the Underbone Category and is growing its Scooter Segment while protecting its market share in the Backbone Category.
Suzuki has grown its line-up of automatic scooters and is set to generate more brand awareness, attract new customers, and foster customer loyalty. The brand is set to kick off its Suzuki Scooters Campaign with activation programs.
Suzuki Scooterista Fiesta Festival – is a creative and innovative program to highlight the benefits of Suzuki Scooters and promote them to potential customers all over the Philippines through fiestas and festivals. By combining the words “scooter” and “turista” the program aims to tap into the growing trend of tourism in the country and position Suzuki Scooters as the ideal mode of transportation to explore beautiful sites. Suzuki will bring its line-up of Suzuki Scooters to provide potential customers the opportunity to experience how easy and fun it is to ride a Suzuki Scooter.
Suzuki All-Out Tambayan – is another series of events in key cities nationwide themed on the Filipino’s modern hangout and party concept. We bring the Suzuki Scooters to the grassroots as well as the fun and chill experience when riding it much like the Filipino tambayan idea. There will be test rides, free service, attractive dealer promos, and entertainment to complete the
Back to Scoot – brings the Suzuki Scooters to the schools which will resonate well with the younger customers. This is an excellent opportunity for Suzuki to appeal to beginner riders, especially with the brand’s newbie-friendly, stylish, stylish, and fuel-efficient bikes.
RAIDER R150 – BEST OF BOTH WORLDS: POWERFUL AND FUEL-EFFICIENT
The Raider R150 has proven its supremacy in terms of power and torque but recently it has also underscored its dominance in fuel economy achieving 128.2 km/L fuel efficiency rating. This happened during the Raider R150 Fi fuel economy run with 76 riders from Imus, Cavite to Nasugbu, Batangas. Below are the top 5 with the best fuel-economy rating.
1.Jeyflie B. Cimafranca – 128.2 km/L
2.Crispen Delosinas – 93.5 km/L
3.Angelito Aparicio – 87.7 km/L
4.Renan Laviña – 86.2 km/L
5.Joey Lambert Comia-83.3 km/L
On top of the signature Suzuki Eco Performance (SEP) engine that delivers maximum power at optimum fuel-efficiency of the Raider R150 Fi, factors that help the riders achieve the above figures are a combination of the following – riders skill, well-maintained units, freewheeling on downhill and keeping a speed of 80kph at most. Celebrating this and the Raider’s 20th anniversary in the Philippines, Suzuki will be celebrating its biggest reunion (yet) for the Underbone King.
WATCH OUT FOR: RAIDER R150 SUMMIT 2023 – 7.16.2023 at World Trade Center, Pasay Metro Manila