Johnson’s Baby took home a Silver Anvil Award for its Bida Eskwela: Angat ang Batang Presko Bango caravan from the Public Relations Society of the Philippines (PRSP) at the just concluded 58th Anvil Awards Ceremony.
The Anvil Award for PR Tools (Special Event and Exhibit) celebrates the success of the 2022 educational outreach in collaboration with the Department of Education (DepEd) which kicked off in September 2022 at the Pasig Elementary School. The caravan taught mothers in public schools across the country how to level up protection for their young children as face-to-face classes resumed and benefited hundreds of thousands of students nationwide.
“We are very happy that the Public Relations Society of the Philippines recognized our Bida Eskwela: Angat ang Batang Presko Bango program. We at Johnson’s Baby take this as confirmation that we are moving in the right direction with our campaigns with the end-goal of helping more moms and kids across the country live better and happier lives. I hope this will inspire more marketers to create more campaigns with purpose at the center,” said Katrina Suarez, marketing manager for Johnson and Johnson Consumer Health.
Each year, the PRSP Anvil Awards gives PR professionals the opportunity to put their successful PR programs, campaigns, tools against the best in the industry. The Anvil Awards recognize the most outstanding with coveted trophies. The 58th Anvil Awards theme “Isang Habi” or “One Weave”, reflects the role of public relations at the intersection within an organization and in society, helping create a positive impact to the many lives it touches.