SHDA’s new leadership commits to sustain growth this year

Chairman of the Board Arlene Keh and National President Arch. Leonardo Dayao Jr.

WITH the changing of the guards at the Subdivision and Housing Developers Association (SHDA), the organization also has laid out its thrusts for a fresh start this year.

“We begin 2023 with SHDA being well positioned for significant growth,” said Arlene Keh, who has been elected as chairman of the board for this year.

The new leadership onboard seeks to strengthen relationships with the Department of Human Settlements and Urban Development (DHSUD), activate all its committees to address the concerns and needs of members, focus more on regional chapters, and engage with sponsors and partners.

“To better serve the housing industry, we will further strengthen our bonds with DHSUD, Pag-IBIG, and other key shelter agencies and other stakeholders to advance our continuing advocacies and objectives in 2023,” noted Arch. Leonardo Dayao Jr., who will serve as the national president.

“We will also be activating our committees, regional chapters, and other partners to further expand our reach and enhance engagements,” he added.

Other elected members of the board include Atty. Joy Manaog as first vice president (VP); Engr. Francis Richmond Villegas, second VP: Gena Valerie Chua, corporate secretary; Maya Jazmin Colayco, assistant corporate secretary; Clarissa De Joya, treasurer; Mariano Martinez Jr., auditor; and Steven Tambunting, chief marketing officer.

In addition to the leadership are newly elected governors, namely, Rene Ledesma Jr., Atty. Marianne Reyna Lina-Cruz, Kerwin Padua, Renato Tan, Herbert Joseph Tan, and Atty. Mena Ojeda Jr.

Meanwhile, regional chapter governors are Dennis Leveriza Jr. for South Luzon; John Paul Dy, Central Luzon; Anthony Noel, Central Visayas; MGen. Rufo De Veyra, Eastern Visayas; Kenneth Tithdas, Negros; Felix Tiu, Panay; Kenneth Yap, Southern Mindanao; and Vivian Vestil, Northern Mindanao.

SHDA’s new team of advisers include Armenia Ballesteros, Ricky Celis, Bansan Choa, Guillermo Choa, Raphael Felix, Jeffrey Ng, Rosie Tsai, as well as former SHDA Chairman George Siy and former National President May Rodriguez.

Serving on standing committee for 2023 will be: Strategic, led by Atty. Joy Manaog and Engr. Francis Villegas; Marketing, led by Steven Tambunting and Maya Jazmin Colayco; and Administrative and Operational Support, led by Arch. Leonardo Dayao Jr.

The association plans to conduct research and studies, host study tours and observations, and hold the SHDA Galing Awards to recognize outstanding developers in the industry.

“We pledge to work harder in the year ahead; and shall continue to explore uncharted waters and unveil a range of new programs and services,” Keh said.

“SHDA will continue to produce enduring solutions and partnerships in lighting the way for the future of the housing industry and in helping address the housing backlog of the nation,” he stressed.

Established in 1970, SHDA is the biggest and leading industry group for housing and urban development in the Philippines.

With 350 members nationwide and eight regional chapters, its members include the country’s top real-estate developers players and a dynamic national network of small and medium developers.

SHDA member-developers produce more than 80 percent of homes produced annually in the country, giving the association unparalleled reach among homebuyers.


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