After earning rave reviews for their Y2K-indebted track “Dalawa,” KAIA marks another creative triumph for P-Pop with the release of another banger under Sony Music Entertainment.
The Filipino girl group’s new single “Turn Up” unabashedly displays their signature brand of sass while reviving the bold, explosive sounds of early 2010’s dance-pop.
The release of “Turn Up” comes with a music video (performance version) directed by Denny Lee and Jake Jung. The visuals find KAIA performing the track with a synchronized choreography.
“Because it’s upbeat and danceable, we thought a party concept will best for it, so people could have fun whenever they hear Turn Up,” KAIA shares in a collaborative statement. “We want our listeners to feel good as they vibe with the song.”
The catchy track was written by KAIA themselves, and helmed by acclaimed K-Pop producer Lee Oh Won, who has done impressive work for international artists such as Stray Kids, SHINee’s Taemin, TVXQ, SB19, and more.
As pointed out by the five-member act, “Turn Up” is an escapist anthem about setting one’s worries aside for the time being and taking pleasure in moments that call for fun and adventure.
“We got so busy stressing out about things that we couldn’t control,” says the Blah Blah quintet. “This song somehow encourages listeners to break away from the mold, live in the moment, and let their body groove into the music. Sometimes all you need is to disconnect from the outside world and be yourself.”
“Turn Up” will also be part of KAIA’s debut EP to be released in the coming months. The song will be performed live at the Pinoy Pop Convention 2023 (PPOPCON), an ultimate fan gathering and celebration of Filipino pop culture and music.
KAIA’s “Turn Up” is out now on all digital music platforms worldwide. Watch the music video (performance version) here.