Czech Republic tourism
roadshow gets underway

Czech tourism director Michal Procházka

THE Czech Republic has officially launched its “Discover Czechia 2023” Tourism Roadshow in the Philippines on Monday, January 30, in Cebu City, organized by its embassy in Manila, in partnership with CzechTourism, with the aim of promoting the Central European country as an attractive destination for Filipino tourists.

Aside from the “Queen City of the South,” the roadshow featured a series of destination presentations and business meetings in Angeles City, Pampanga (January 31) and Makati City (February 1). It highlighted various tourist attractions in “Czechia”—including its historic cities such as Prague and Český Krumlov, its famous castles and châteaux, natural wonders, religious sites, as well as its vibrant culinary and shopping scenes.

The business meetings’ goal is to establish new partnerships between Czech tour operators and their Filipino counterparts. These collaborations are seen to contribute to the growth and development of both countries’ tourism sectors.

“We are excited to showcase the beauty and diversity of Czechia to the Filipino market,” said Ambassador Jana Šedivá. “From our rich history and culture, to our picturesque landscapes and delicious cuisine…we believe [our country] has something for every type of traveler.”

Representatives of travel and tour agencies in Cebu joined the province’s leg of the tourism caravan.

Discover Czechia 2023 will open with a Czech national pavilion at the Philippine Travel Agencies Association (PTAA) Travel Tour Expo at the SMX Convention Centre in Pasay City from February 3 to 5, 2023. Visitors to the pavilion will have the opportunity to delve into the country’s rich history, spanning from the medieval period to the present day, and gain insights on the stories behind some of its iconic landmarks.

In addition, visitors will also be able to immerse themselves in Czech culture through a special puppet-theater performance, and a taste of the famous Czech beer.

“I…encourage all attendees of the PTAA Travel Tour Expo to visit [our] national pavilion,” urged the Czech envoy. “We are confident that this event will help increase the number of Filipino tourists visiting Czechia in the coming years.”


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