The arrival of spring

THE Lunar New Year marks the arrival of spring, and the COS Lunar New Year 2023 campaign ( is a nod to the auspicious belief that flowers in full bloom bring good luck in the new year, injecting an overall sense of freshness and optimism into the imagery.

Featuring supermodel Ju Xiaowen, bright contrasting colors further enhance these visuals by adding drama while showcasing luxurious material details and inventive layering.

Consisting of looks for women and men, the edit puts forward a palette of vivacious pastels—the likes of lavender, cornflower blue and muted teal—accompanied by a range of elevated wardrobe staples for more dressed-up occasions.

Bold, tonal suiting acts as a stylish day-to-night solution while graphic stripes are here to make a colorful statement. Smart padded pieces are introduced to provide warmth and style in the transitional months; light enough to wear as a buildable layer, or as outerwear when the weather gets warmer.

The new collection at the COS Store can be found at SM Aura Premier, 26th Street corner McKinley Parkway, Taguig City.

Image credits: COS


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