GMA Network Inc. said on Monday it opened the year on “a digital high” after edging out competitors in viewership and search ranking within the first two weeks of 2023.
Citing data from global video measurement and analytics platform Tubular Labs, GMA Network said its official YouTube Channel “has outperformed ABS-CBN’s in terms of views,” tallying 167 million views versus its competitor’s 158 million views.
Its local news YouTube Channel, meanwhile, logged 61.5 million views versus ABS-CBN’s 35 million.
GMA Network added that its official website generated an average of 3.7 million organic traffic for the first 15 days of the year.
“GMA’s online upward trajectory is driven by its original and buzz-worthy content that consumers can easily access,” the listed broadcaster said. “With its strong online presence, GMA Network further gears up this 2023 to reach more Filipinos beyond on-air platforms.” Just this month, GMA partnered with the Alliance for Creativity & Entertainment to further strengthen its effort against digital piracy. ACE is widely regarded as the world’s largest and most effective anti-piracy coalition with over 50 current global members and GMA is its first member from the Philippines.
The network likewise launched its own anti-piracy advocacy campaign dubbed “Stream Responsibly. Fight Piracy” which aims to raise awareness among the public, especially the younger generation, on the value of creative works. The campaign also seeks to protect and educate the public about the potential harms of clicking pirated websites and apps.