THE year 2023 has ushered a new foreign investment into the country with the announcement of Sansan, a cloud-based solutions provider from Japan, about the scheduled opening of its new cutting-edge facility early this year as it seeks to accelerate the expansion of its offerings abroad.
“We decided to establish Sansan Global Development Center Inc. in Cebu to strengthen our product development for overseas markets,” said Fujikura Shigemoto, executive officer, head of overseas establishment team of Sansan Inc.
Through its overseas subsidiary Sansan Global Pte. Ltd., the firm has been rapidly expanding availability of its products, including its namesake sales digital transformation or DX solution Sansan and online invoice receiving solution Bill One, with a focus on Southeast Asian markets, including Singapore, Thailand and Malaysia.
To escalate its global ambitions, Sansan must increasingly respond to the needs of local customers in every location. This will require greater investments into multi-language support teams and development of unique functions in line with each country’s laws and regulations, systems, business customs, and workflows.
The Philippines, according to Shigemoto, is actively attracting and supporting information technology (IT) multinationals, and Cebu is globally recognized for its high-level IT education and large pool of talented engineers.
“The center’s opening will let us strengthen regional recruitment of engineers and improve our development environment overseas,” he added. With its mission of “turning encounters into innovation” and vision to “become business infrastructure” for companies across the globe, Sansan will continue developing world-class products in both its home market of Japan and internationally.