Despite all the challenges brought about by the pandemic, Amaia Land managed to navigate the rough sailing by successfully migrating swiftly to the digital world, which enabled it to operate smoothly during volatile times.
Stephanie J. Lingad, Chief Operating Officer of Amaia, said the affordable housing unit of Ayala Land Inc. has even exceeded expectations as it emerged much stronger than before and is poised to achieve even greater heights moving forward. Lingad pointed out that to date, Amaia has sold over 50,000 residential units and has delivered over 20,000 units to buyers in 33 projects located in Luzon, Visayas and Mindanao.
“Amaia was one of the best performing developers during the recent pandemic. In 2020, the year Covid hit, Amaia was able to exceed reservation sales versus the pre-pandemic level of 2019. This was a major feat, considering that one would expect its market, the middle class, to be severely hit by the pandemic.”
She said that Amaia has remained a dominant player in the economic housing market by delivering consistently the Ayala brand of quality to its clients.“For the past 12 years, Amaia has achieved significant scale and growth in providing affordable housing to the broad C market of Filipinos. Amaia has garnered the top share of this market in recent years and continues to focus on serving such a market, while retaining a stable and healthy balance sheet,” Lingad said.
Amaia recently added another feather to its cap as the go-to developer of affordable housing after winning the Best Emerging Residential Real Estate Developer—Philippines Award at the 2022 Global Business Outlook Awards. Global Business Outlook awards excellence of businesses in the private and public sectors around the world.
Lingad pointed out the company has consistently been an innovator in its field and has introduced successful products, including projects with sustainability features that benefit both the planet and the residents.
Amaia’s market includes government employees, teachers, manufacturing employees, small business owners, starting professionals and families of Filipinos working abroad. Its developments are anchored on five pillars—Location, Feature and Amenities, Quality, Buying Experience and Living Experience.
On the rebound
Meanwhile, Colliers Philippines is quite positive that the Philippine property sector is on a recovery path after experiencing a heavy beating for two and a half years from the Covid-19 pandemic.
“Now is the right time to focus on innovation and differentiation-led recovery strategies especially as developers and investors continue to face a precarious global economic and political environment,” said Joey Roi Bondoc, Associate Director, Research of Colliers Philippines in their latest report.
Colliers also urged developers to give importance to amenities such as open spaces and green areas.
Based on their Q3 2022 Residential Survey, Bondoc said about 90% of respondents believe that having green and sustainable features are important in purchasing a residential unit.Furthermore, Colliers sees more developers pursuing the sustainable path by securing green building certifications for their residential towers. “We believe that this will play a crucial role in future-proofing residential projects,” he said.
Bondoc also urged developers to assess the viability of launching more master-planned communities to capitalize on the government’s infrastructure projects. In the next 12 to 36 months such as the completion of big-ticket projects including MRT-7, LRT-1 Cavite Extension, North-South Commuter Railway and Cavite-Laguna Expressway (CALAX) raising the attractiveness of key provinces in Central and Southern Luzon for more township developments.