Dito Telecommunity Corp. is targeting to almost double its subscriber base by 2023, a feat that will be driven largely by its expanded coverage nationwide.
On Tuesday, Dito Chief Administrative Officer Adel Tamano said the group has set a tall order of adding 11 million more subscribers to its existing base of 14 million subscribers by the end of 2023.
“We have surpassed our target of 12 million subscribers this year by 2 million to 14 million. We have a great product — it’s as simple as that,” he said. “We want to at least double that to 25 million by 2023.”
Dito Chief Technology Officer Rodolfo Santiago noted that the group is prepared to handle more traffic on its network.
“Right now, we are about 74 percent in terms of population coverage. So we expect that more people will benefit from our services,” he said. “Next year, we’ll have more than 80 percent of the population covered.”
Meanwhile, Tamano said Dito is supporting the government’s initiative in swiftly implementing the new SIM Registration Law.
It plans to encourage its subscribers to register their accounts by providing them with rewards.
“We will give them additional data and a free SIM that they can give to their friends to encourage other people to register,” he said.
Dito will also have an online portal for the registration process.
These new mechanisms will be in place come December 27.
In July, the company said it is keen on becoming the top telco in the Philippines. Taco said Dito is no longer just “crawling” its way to the market, but has transitioned from “walking to running,” gunning to become the preferred telco in the Philippines.
Dito is aggressively pushing for the deployment of new tower assets to cover as much as 80 percent of the population by mid-2023.
In winning its license, Dito had to provide the government service level and investment commitments. Part of its fifth year commitments is having an 84-percent national population coverage.