BEAUTY items, baby essentials, sports wear and gadgets were the most sought-after products in the recently concluded 11.11 Lazada’s Biggest Sale.
The e-commerce pioneer reported that makeup and fragrance orders increased seven and six times compared to normal days, respectively, during this promotional event that kicked off last November 11, timely to the commencement of the holiday shopping season in the country.
Vitamin C serum, retinol, and tinted moisturizer were the best-selling skin-care products, as red, nude and pink lipsticks topped the shades picked by cosmetic shoppers during the first hour of the sale.
During the time, 11.4 million baby wipes were also already sold, Lazada bared, while citing that this is equivalent to more than a month’s supply for all newborns in a day nationwide.
Activewear was, likewise, a big hit as online buyers purchased such 19 times more during the sale.
What’s more, there was a 230-percent surge in sales of electronics compared to a regular day at the marketplace. Top picks were VR accessories, smart switches, and watches with orders doubling year-over-year.
As shoppers added to cart, close to 1,700 hours of content were streamed on the app via LazLive during the three-day sale that ended on November 13—that’s equal to seeing the longest film, The Cure for Insomnia (1987), 20 times. True to its fast-shipping commitment, Lazada already delivered the 1,111th item at 11:45 am of its opening day.
The highly anticipated sale of the year offered 90 percent off branded LazFlash deals, fast and free shipping (no cap, no minimum spend), and stacked vouchers for big discounts.
“11.11 has become more than just a shopping tradition; it has become a part of consumers’ lifestyles as we all seek for the best deals and trendiest assortment. Just as importantly, it is also an avenue for brands and sellers to thrive and reach more customers,” Lazada Philippines chief executive officer Carlos Barerra said.