GOLDEN Arches Development Corp. (GADC) has launched its “Share the Light” campaign to entice more customers to its stores as the Yuletide Season goes into full gear next month.
The company that owns the master franchise of McDonald’s in the Philippines officially kicked off this initiative with the recent staging of a “Christmas Lights Show;” lighting up the entire facade of its UN Del Pilar, Manila store.
GADC National Marketing Manager Katrina Lee-Chua told the BusinessMirror that seven more outlets will be dressed up in familiar Yuletide symbols, “merged with classic McDonald’s and Coca-Cola designs.”
This is the second year that the fastfood chain will light up select stores. In 2021, it launched the “Ride Thru Lights Show,” an initiative that showcased a bright decoration of lights in three chosen McDonald’s drive thru lanes.
“It was a big success. I think a lot of our customers really enjoyed it despite the limited mobility due to the Covid-19 crisis. So it was really an opportunity for them, especially the kids, to see the show and the spectacle of Christmas even through drive thru lanes,” she said.
With the easing of the pandemic nowadays, the firm has decided to make it “bigger and better” to the delight of more patrons who are also ordering for take out or dining in.
“This Christmas season, we are excited to welcome back more Filipino families to our stores where they can bond, have fun, all while enjoying their McDonald’s favorites. For this year’s ‘Store Lights Show,’ we are taking it to the next level by brightening entire McDonald’s stores that will surely make Christmas feel more festive for our customers,” said GADC Assistant Vice President for Marketing and Channels Oliver Rabatan.
The firm is also adding items for a new menu like “McCrispy Hamonado Sandwich” and “Speculoos Cookie Frappe.”
“Other than family reunions and unwrapping of gifts, food is definitely one of the highlights of a Christmas celebration. And with our Christmas treats this year, we’re sure that you’ll relive and unlock a core Christmas memory with your family, friends, and loved ones,” McDonald’s Philippines Product Manager Symon Siman said.
Chua added the firm would also offer promotional deals on the McDonald’s app.
She said they are also launching a donation drive that aims to donate one million toys to Ronald McDonald House Charities’ partner beneficiaries.
“McDonald’s really aims to be a beacon of life, joy and the Christmas spirit of everyone, no matter how you choose to celebrate it, who you celebrate it with, or what life stage you’re at. And we really want our customers to feel that McDonald’s is more than a restaurant. It’s a gathering place, with all kinds of feel good moments, celebrations and also communities,” Chua said.