HERE is a bit of a human interest story from Sunshine Cabrera of Toyota Motor Philippines (TMP).
“TMP, through its All-New Toyota Lite Ace FX, has continued teaming up with the ‘House of Fruitas’, a small footprint store operator specializing in food and beverage business.
“The House of Fruitas, which houses over 30 brands and 700 profitable stores nationwide, has been Toyota’s partner for decades.
“TMP, through its dealer Toyota Makati Inc. (TMI), has allotted three of its first batch of Lite Ace FX units to the House of Fruitas. These units will be utilized to mobilize people, equipment and raw materials efficiently within Metro Manila and Metro Cebu as well.
“Natuwa kami nang malaman namin ang pananabik ng House of Fruitas noong lumabas ang balita na magkakaroon ng bagong 2022 Toyota Lite Ace FX,” said Toyota Makati General Manager Lee Junia. ‘Taos puso ang aming pasasalamat sa kanilang masigabong pagtanggap muli sa aming bagong produkto na tunay na makakatulong sa mga lumalaking kumpanya tulad nila. Ito ay tunay na kasosyo ninyo sa pag-asenso. Kami ay naniniwalang swerteng buena mano ang Fruitas sa amin at sa magiging bentahan ng Lite Ace dito sa bansa.’
“With its capacity, size and safety features, the All-New Toyota Lite Ace perfectly fits the business model of the House of Fruitas as it is ready to navigate the busy streets of the metropolis and deliver to its hundreds of stores around the country. The size of the Lite Ace can easily maneuver throughout the city with ease in transporting goods and people.
“The Lite Ace is also a budget-friendly vehicle, with low maintenance costs to boot.
“A lot of our customers rely on us for our high quality products that are clean and served fresh daily with affordable prices—with big help from Toyota,” said Lester C. Yu, founder and CEO of the House of Fruitas.
“We applaud Toyota for delivering another vehicle like the Lite Ace FX, which will surely satisfy the needs of businesses like ours,” Yu added.
“Aside from the FX, the All-New Lite Ace is also available in Pickup, Panel Van and Cargo variants—perfect for various businesses’ specific mobility needs.
“The Pickup is an open bed unit for fast and flexible loading. The Panel Van comes with a sliding enclosure for a more secure cargo transport. The Cargo best fits transportation of dry goods.
“Visit toyota.com.ph/asenso for more details.”
PEE STOP Honda offers 70 percent off on select parts and buy 1 Take 1 on BR-V tires at select dealerships from Oct. 31 to Dec. 31, 2022. Also, different Honda models will be featured each week with perks and special offers. Visit www.hondaphil.com for more details…Kudos to Team Toyota Philippines composed of e-racing champions Estefano Rivera, Russel Reyes and Topher Tejada for their recent stint in the TOYOTA GAZOO Racing Gran Turismo Cup 2022 Asia Regional Finals. They competed against the top e-racers of Indonesia, Malaysia, Singapore, South Korea, Taiwan and Thailand…Happy birthday to Sir Vince Socco. Cheers!…May the souls of Dr. Patty Ramos of Proj. 7 Q.C. and Atty. Francis S. Serrano of Kamuning Q.C. rest in peace. Dr. Ramos was the aunt of my bilas Jun Magturo of Los Angeles, CA, and Atty. Serrano the father of my esteemed friend Gelo. Francis is the country’s foremost collector of vinyl records at Phoenix House.