Century Properties Group Inc. (CPG) on Wednesday said it has expanded is horizontal housing brand, now called Phirst, that will cater to different market segments of first-home buyers.
The brand’s maiden middle-income development is in Batulao, a horizontal residential project in Nasugbu, Batangas. Located adjacent to the existing Phirst Park Homes Batulao community, Phirst Editions Batulao spans 14 hectares and will house 629 units. It has a projected sales value of P3.1 billion.
“We created the Phirst brand to introduce new house packages at different price points to give buyers more options in owning their first home,” company president Ricky M. Celis said.
Its project portfolio will cover segments from socialized housing with units priced at P580,000, economic housing with units ranging from P800,000 to P1.7 million, affordable housing with units ranging from P1.7 million to 3.2 million and middle income, priced from P3.2 million to P6 million.
“Phirst’s product diversification allows it to take part in providing quality property developments to a broad range of first-time homebuyers who wish to celebrate their life milestones by investing in their very own home,” CPG President and CEO Marco R. Antonio said.
“It is our answer to the strong demand for varied home suburban options and will bear the Phirst stamp of quality that many of our homebuyers have already put their trust in,” said Celis.
The project will offer single attached and single detached units and come in four models. These are Cartland 54, priced at about P3.5 million; Charles 70, P4.3 million; Christie 90, P5.8 million; and Corin 105, P7 million.
The project’s lot sizes range from 88 to 132 square meters with floor sizes ranging from 54 to 105 square meters.
In terms of amenity and recreation offerings, the Batulao project will offer a clubhouse and an amenity area that has hammocks, a bike trail, an outdoor cinema, a rope bridge and a pet park with WiFi coverage.
Phirst Park Homes, which has launched 12 projects to date, will remain an affordable housing brand.