Lazada PHL expects ‘11.11’ sales ‘bigger’

Lazada E-Services Philippines Inc. expects sales from its buying-binge brand of “11.11” would be bigger.

“[Our] ‘11.11’ is the biggest sale of the year by far,” Lazada CEO Carlos O. Barrera told reporters in an interview in Makati last Friday shortly after its media launch with the official unveiling of an actor as its newest brand ambassador. “11.11 is our flagship campaign, so it’s always has to be bigger. This year will be bigger than the year before.”

Based on its latest study, Barrera said they discovered that more than half (57 percent) of consumers in Southeast Asia now use e-commerce marketplaces as search engines to find what they want.

With 67 percent of shoppers now looking forward to the upcoming sales event, it’s also a time for the brands and sellers onboard to build deeper connections and touch-points with new and existing customers, according to him.

It is for this reason that the shopping platform has improved further its solutions to support and deliver value to its sellers and partners while serving the needs of their communities as a whole, Barrera said.

The firm will launch beauty products, wherein consumers “can now enjoy curating trendy and affordable fashion outfits and browse popular beauty products and reviews in the Lazada app.”

From November 7 to 13, the firm would also live-stream episodes hosted by fashion, beauty and technology “experts”  “to inspire consumers to take action and pursue their passions.”

The firm would also spur demand by giving discounts of up to 90 percent, offering free shipping sans a minimum spend and spending cap and giving out vouchers to lure more buying.


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