AFTER more than twenty successful years of operation, Isuzu Gencars, Inc. is soon relocating its San Pablo dealership to a new location.
The company’s third outlet, which started operation in June 2001, formally broke ground at the new site to service the growing business in the region. Along with its existing dealerships in Sta. Rosa, Laguna and Batangas City, the upcoming bigger and better facility, will further sustain the expansion of Isuzu’s presence in the Southern Tagalog region.
None other than Isuzu Gencars, Inc. Chairman and CEO D. Edgard A. Cabangon graced the groundbreaking ceremony. “This development is a step towards the realization of our promise to adapt the Isuzu Outlet Standard throughout the Gencars network of dealerships. We purchased this property, which has a total area of one hectare, to be the site of the new Isuzu San Pablo, which will occupy 7,220.23 sq.m of the property. When it opens, it will feature a beautiful façade, an elegant showroom, and a cozy customer lounge, which are all in line with the IOS design philosophy.”
The new and upcoming San Pablo outlet will feature Isuzu’s IOS dealership design guidelines. Aside from the more streamlined façade and interior designs, the fresh look gives importance not only in terms of aesthetics but also to smoother business operations and overall customer journey—from inquiry, sales, after-sales service, and, more importantly, repeat business.
“Likewise, with this upgrade, we hope to give our clients the best experience every time they step into our dealership. Whether they are looking for their next vehicle or seeking services for their cars, we want them to be comfortable and feel cared for during their time here,” Cabangon added.
Also present during the groundbreaking ceremony were Isuzu Philippines Corp. (IPC) executives led by no less than its president Noboru Murakami. During the formality, he shared, “With the strategic location of the new site, we continue to have high hopes for Isuzu San Pablo, and we are confident that you will not only continue to uphold Isuzu’s endeavor of providing the best business and transport solutions, but also our Road to Progress vision.” Considering the growth potential of the San Pablo, Laguna market, Gencars has made the perfect decision to relocate to a bigger and better location and to adopt the new IOS to provide an even better customer experience to more Filipinos.
Moreover, the bigger Isuzu San Pablo dealership will house a showroom area that can accommodate six display units and a spacious service center capable of catering to up to eight light commercial vehicles and four trucks.
Cabangon also took the time to express his appreciation to all the guests. “To Mr. Murakami and the entire IPC team, I would like to extend my sincerest gratitude for your continued support, especially for always joining us in celebrating important milestones. We truly appreciate your efforts in showing us that the Gencars Group is an important part of the Isuzu family.”
“Lastly, I would like to thank the diligent officers and staff of Gencars, and our trusted partner in this project, RDB Tecson and Associates, headed by Architect Rafael D. Tecson. We know that this project is in capable hands,” Cabangon concluded.
For her part, Isuzu Gencars, Inc. President Lerma Nacnac stated the 21-year presence Isuzu San Pablo had as a trusted partner in mobility by the people in the covered region. “With this major change, and with the implementation of the IOS, we hope to improve further the services that we give to our clients in the area. Likewise, we aim to achieve total customer satisfaction and to give our valued clients a wonderful experience every time they visit the new Isuzu San Pablo dealership. Of course, this development would not be possible without the support of Isuzu Philippines Corp.”
Image credits: Randy S. Peregrino